Radico Khaitan launches new line of LABs ‘Magic Moments Vodka Cocktails’

Radico Khaitan, maker of the country’s best-selling Vodka Magic Moments, has created Magic Moments Vodka Cocktails, a line of low-alcohol RTD cocktail mixes under the Magic Moments brand. Magic Moments Vodka Cocktail line is made with a vodka base with a 4.8% alcohol level and comes in can packaging with a refreshing appearance and feel to express the essence of relaxing, at-home, and outdoor situations.Magic Moments Vodka Cocktails, priced between Rs200 and Rs250, will be offered in three exciting flavours: Cosmopolitan, Cola, and Mojito.

People who do not drink alcohol are also eager to test this new alcobev variety on the market. RTDs are catching up with the pace in a relatively new business, and Radico Khaitan, the brand to watch in the alcohol industry, is sure of taking a substantial share of the market in India, stated the company.

The rising usage of Vodka and desire for Vodka in cocktails are also driving the launch. Following the epidemic, the company has been aggressively pursuing premiumization ambitions and offering customers with new experiences.

A slew of more vivid flavours will be introduced to this collection in the near future. To begin, the brand is only accessible in Karnataka, but it plans to extend to Goa, Maharashtra, and Daman & Diu in the near future.