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Asgard Alcobev Strengthens Leadership with Key Board Appointments

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Asgard Alcobev Limited has announced major leadership changes following its board meeting held on March 19, 2026, as part of its ongoing transition into the alcoholic beverages business.

The company, formerly known as Banganga Paper Industries Limited, has appointed three senior professionals to strengthen its management team:

  • Ronak Jain as Managing Director
  • Priyanka Jain as Additional Director
  • Binit Singhania as Finance Director & CFO

All appointments are effective from March 19, 2026.

Leadership to Drive Transformation

Ronak Jain, who brings over 15 years of experience in the liquor and beer industry, will lead the company’s next phase of growth. He currently serves as CEO of CMJ Breweries Private Limited and has expertise in strategy, operations, and business expansion. He said his focus will be on building a strong, future-ready organisation and creating long-term value for stakeholders.

Priyanka Jain joins with more than a decade of experience in human resources and organisational development. She will focus on building talent, strengthening company culture, and aligning HR strategy with business goals.

Binit Singhania, a Chartered Accountant with over 15 years of experience, takes charge of finance. His expertise includes accounting, taxation, compliance, and project finance, which will be crucial as the company scales its operations.

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Strategic Shift to Alcobev Sector

These appointments highlight Asgard Alcobev’s shift from its legacy paper business to the fast-growing alcoholic beverages sector. The company has already acquired a majority stake in CMJ Breweries, strengthening its presence in Northeast India.

Governance and Compliance

The appointments were made in line with Securities and Exchange Board of India regulations. The company confirmed that all appointees meet compliance requirements, have no conflicts of interest, and are not barred under any regulatory provisions.

Future Outlook

With a renewed leadership team and a clear focus on premiumisation and expansion, Asgard Alcobev aims to establish itself as a strong player in India’s alcobev market. The company plans to leverage its operational, financial, and human resource capabilities to drive sustainable growth in the coming years.

Asgard Alcobev Strengthens Leadership with Key Board Appointments

0

Asgard Alcobev Limited has announced major leadership changes following its board meeting held on March 19, 2026, as part of its ongoing transition into the alcoholic beverages business.

The company, formerly known as Banganga Paper Industries Limited, has appointed three senior professionals to strengthen its management team:

  • Ronak Jain as Managing Director
  • Priyanka Jain as Additional Director
  • Binit Singhania as Finance Director & CFO

All appointments are effective from March 19, 2026.

Leadership to Drive Transformation

Ronak Jain, who brings over 15 years of experience in the liquor and beer industry, will lead the company’s next phase of growth. He currently serves as CEO of CMJ Breweries Private Limited and has expertise in strategy, operations, and business expansion. He said his focus will be on building a strong, future-ready organisation and creating long-term value for stakeholders.

Priyanka Jain joins with more than a decade of experience in human resources and organisational development. She will focus on building talent, strengthening company culture, and aligning HR strategy with business goals.

Binit Singhania, a Chartered Accountant with over 15 years of experience, takes charge of finance. His expertise includes accounting, taxation, compliance, and project finance, which will be crucial as the company scales its operations.

ADVERTISMENT

Strategic Shift to Alcobev Sector

These appointments highlight Asgard Alcobev’s shift from its legacy paper business to the fast-growing alcoholic beverages sector. The company has already acquired a majority stake in CMJ Breweries, strengthening its presence in Northeast India.

Governance and Compliance

The appointments were made in line with Securities and Exchange Board of India regulations. The company confirmed that all appointees meet compliance requirements, have no conflicts of interest, and are not barred under any regulatory provisions.

Future Outlook

With a renewed leadership team and a clear focus on premiumisation and expansion, Asgard Alcobev aims to establish itself as a strong player in India’s alcobev market. The company plans to leverage its operational, financial, and human resource capabilities to drive sustainable growth in the coming years.

Chandigarh Liquor Vend Auction Generates Record ₹496.81 Crore

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The Chandigarh Administration has earned a record ₹496.81 crore by auctioning 83 liquor vends under the new excise policy for 2026–27, reflecting strong demand and aggressive bidding.

Out of 97 vends put up for auction, 83 were successfully sold. The total reserve price for these 83 units was ₹385.24 crore, meaning the final bids were about 29% higher than the base price. In addition, the administration collected ₹3.9 crore as participation fees.

Top Bids

  • Palsora vend recorded the highest bid at ₹16 crore, against a reserve price of ₹11.41 crore
  • Dhanas vend saw the second-highest bid of ₹12.27 crore (reserve ₹9.62 crore)
  • Sector 61 vend fetched ₹11.52 crore (reserve ₹8.21 crore)

Strong Participation

The e-tendering process attracted 195 bids for 84 licensing units. However, one unit (LU-77) was rejected due to technical reasons, resulting in 83 final allotments.

The auction marked the first tender opening after the implementation of the new excise policy and was conducted at Hotel Mountview, Sector 10.

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More Revenue Expected

The process for the remaining 14 vends has already begun. Officials said that given the strong response, the administration is likely to exceed its overall revenue targets for the year.

Objections Raised

Meanwhile, Wine Contractors Association Chandigarh, led by Darshan Singh Kler, raised concerns over alleged irregularities, claiming that some bids were accepted after the deadline.

The excise department rejected these claims, stating that all bids were submitted online and no manual entries were allowed. It also highlighted that the policy limits allotment to a maximum of 10 units per entity to prevent monopolies and cartelisation.

Top-Selling Vends Over the Years

  • 2026 – Palsora: ₹11.41 cr → ₹16.71 cr
  • 2025 – Palsora: ₹10.22 cr → ₹14 cr
  • 2024 – Dhanas: ₹8.33 cr → ₹9.18 cr
  • 2023 – Palsora: ₹9.60 cr → ₹11.65 cr
  • 2022 – Dhanas: ₹10.39 cr → ₹12.78 cr
  • 2021 – Dhanas: ₹7.95 cr → ₹11.55 cr

Chandigarh Liquor Vend Auction Generates Record ₹496.81 Crore

0

The Chandigarh Administration has earned a record ₹496.81 crore by auctioning 83 liquor vends under the new excise policy for 2026–27, reflecting strong demand and aggressive bidding.

Out of 97 vends put up for auction, 83 were successfully sold. The total reserve price for these 83 units was ₹385.24 crore, meaning the final bids were about 29% higher than the base price. In addition, the administration collected ₹3.9 crore as participation fees.

Top Bids

  • Palsora vend recorded the highest bid at ₹16 crore, against a reserve price of ₹11.41 crore
  • Dhanas vend saw the second-highest bid of ₹12.27 crore (reserve ₹9.62 crore)
  • Sector 61 vend fetched ₹11.52 crore (reserve ₹8.21 crore)

Strong Participation

The e-tendering process attracted 195 bids for 84 licensing units. However, one unit (LU-77) was rejected due to technical reasons, resulting in 83 final allotments.

The auction marked the first tender opening after the implementation of the new excise policy and was conducted at Hotel Mountview, Sector 10.

ADVERTISMENT

More Revenue Expected

The process for the remaining 14 vends has already begun. Officials said that given the strong response, the administration is likely to exceed its overall revenue targets for the year.

Objections Raised

Meanwhile, Wine Contractors Association Chandigarh, led by Darshan Singh Kler, raised concerns over alleged irregularities, claiming that some bids were accepted after the deadline.

The excise department rejected these claims, stating that all bids were submitted online and no manual entries were allowed. It also highlighted that the policy limits allotment to a maximum of 10 units per entity to prevent monopolies and cartelisation.

Top-Selling Vends Over the Years

  • 2026 – Palsora: ₹11.41 cr → ₹16.71 cr
  • 2025 – Palsora: ₹10.22 cr → ₹14 cr
  • 2024 – Dhanas: ₹8.33 cr → ₹9.18 cr
  • 2023 – Palsora: ₹9.60 cr → ₹11.65 cr
  • 2022 – Dhanas: ₹10.39 cr → ₹12.78 cr
  • 2021 – Dhanas: ₹7.95 cr → ₹11.55 cr

Goa Makes QR Code Labels Mandatory on All Liquor Bottles Ahead of Deposit Refund Scheme

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The Goa Excise Department has made it compulsory for all liquor bottles sold in the state to carry tamper-proof QR code labels. The move comes ahead of the rollout of the Deposit Refund Scheme (DRS), which is expected to begin in April.

Under the new rules, every bottle will have a high-security sticker with a QR code that allows authorities to digitally track and trace its origin. This system will help in monitoring sales as well as processing refunds when bottles are returned for recycling.

As per the official notification, the updated rules under the Goa Excise Duty Rules, 1964 apply to manufacturers of IMFL, beer, wine, and country liquor, along with bottling units and importers supplying liquor to Goa from within India or abroad.

Officials have clarified that no liquor bottle will be allowed to leave a manufacturing unit, warehouse, or licensed premises without the QR label attached.

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How the Deposit Refund Scheme Will Work

Under the DRS, consumers will pay an additional ₹10 deposit when purchasing a bottle or can. This amount can be refunded when the empty container is returned at designated collection or recycling points.

Authorities have also set a deadline for all manufacturers and distributors to register under the scheme.

Centralised Label System

The excise commissioner will centrally procure these QR labels through an authorised agency and distribute them to manufacturers, bottlers, and importers. Companies will not be allowed any wastage allowance, and penalties will apply for any lost or damaged labels.

Importers have the flexibility to apply the labels either at the source before shipment or within Goa at their licensed facilities.

Phased Implementation Planned

The government may introduce the system in phases across different types of liquor, packaging sizes, and regions. In the long run, the QR-based tracking system could be fully integrated with the deposit refund mechanism, potentially eliminating the need for separate DRS labels.

Goa Makes QR Code Labels Mandatory on All Liquor Bottles Ahead of Deposit Refund Scheme

0

The Goa Excise Department has made it compulsory for all liquor bottles sold in the state to carry tamper-proof QR code labels. The move comes ahead of the rollout of the Deposit Refund Scheme (DRS), which is expected to begin in April.

Under the new rules, every bottle will have a high-security sticker with a QR code that allows authorities to digitally track and trace its origin. This system will help in monitoring sales as well as processing refunds when bottles are returned for recycling.

As per the official notification, the updated rules under the Goa Excise Duty Rules, 1964 apply to manufacturers of IMFL, beer, wine, and country liquor, along with bottling units and importers supplying liquor to Goa from within India or abroad.

Officials have clarified that no liquor bottle will be allowed to leave a manufacturing unit, warehouse, or licensed premises without the QR label attached.

ADVERTISMENT

How the Deposit Refund Scheme Will Work

Under the DRS, consumers will pay an additional ₹10 deposit when purchasing a bottle or can. This amount can be refunded when the empty container is returned at designated collection or recycling points.

Authorities have also set a deadline for all manufacturers and distributors to register under the scheme.

Centralised Label System

The excise commissioner will centrally procure these QR labels through an authorised agency and distribute them to manufacturers, bottlers, and importers. Companies will not be allowed any wastage allowance, and penalties will apply for any lost or damaged labels.

Importers have the flexibility to apply the labels either at the source before shipment or within Goa at their licensed facilities.

Phased Implementation Planned

The government may introduce the system in phases across different types of liquor, packaging sizes, and regions. In the long run, the QR-based tracking system could be fully integrated with the deposit refund mechanism, potentially eliminating the need for separate DRS labels.

Magic Moments Vodka Crosses 8 Million Cases, Strengthens Market Leadership

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Radico Khaitan Limited has announced a major milestone for its flagship brand, Magic Moments Vodka, which has surpassed 8 million cases in sales this year. This achievement reinforces its position as India’s leading vodka brand and places it among the fastest-growing vodka brands globally.

The company attributes this strong growth largely to its focus on product innovation, particularly its expanding range of flavours. The ‘Flavours of India’ series has played a key role, with the Jamun SpicyMint variant witnessing strong demand since its launch. Other popular variants such as Alphonso Mango and Thandaai have also continued to perform well in the market.

Commenting on the achievement, Abhishek Khaitan, Managing Director of Radico Khaitan, said that crossing the 8 million case mark marks a significant moment for the brand and reflects changing trends in India’s spirits market. He noted that while vodka accounts for 20–25% of the global spirits market, its share in India remains below 4%, indicating strong growth potential.

He further added that vodka is now emerging as one of the fastest-growing categories in the country. With an estimated 60% share of the Indian vodka market, Magic Moments is well-positioned to lead this shift. The company plans to continue focusing on consumer-driven innovation, introducing bold and uniquely Indian flavours to strengthen its presence and aim for global recognition.

Magic Moments Vodka Crosses 8 Million Cases, Strengthens Market Leadership

0

Radico Khaitan Limited has announced a major milestone for its flagship brand, Magic Moments Vodka, which has surpassed 8 million cases in sales this year. This achievement reinforces its position as India’s leading vodka brand and places it among the fastest-growing vodka brands globally.

The company attributes this strong growth largely to its focus on product innovation, particularly its expanding range of flavours. The ‘Flavours of India’ series has played a key role, with the Jamun SpicyMint variant witnessing strong demand since its launch. Other popular variants such as Alphonso Mango and Thandaai have also continued to perform well in the market.

Commenting on the achievement, Abhishek Khaitan, Managing Director of Radico Khaitan, said that crossing the 8 million case mark marks a significant moment for the brand and reflects changing trends in India’s spirits market. He noted that while vodka accounts for 20–25% of the global spirits market, its share in India remains below 4%, indicating strong growth potential.

He further added that vodka is now emerging as one of the fastest-growing categories in the country. With an estimated 60% share of the Indian vodka market, Magic Moments is well-positioned to lead this shift. The company plans to continue focusing on consumer-driven innovation, introducing bold and uniquely Indian flavours to strengthen its presence and aim for global recognition.

Rising Costs, Policy Gaps & the Case for Beer Tax Reform in India

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The ripple effects of ongoing geopolitical tensions in the Middle East are now being felt across global supply chains, with India’s beer industry beginning to experience the economic aftershocks. Already grappling with inflationary pressures, brewers are now facing an estimated 6%–8% increase in input costs, driven by rising prices of packaging materials, raw inputs and logistics.

Compounding this challenge is the persistent issue of delayed payments from some of the state government corporations, which continues to strain the working capital cycles of brewing companies and adds to their financial burden.

At this juncture, it is believed that there is a strong case for policy intervention. Beer, being a low-alcohol beverage, warrants differential treatment from high-ABV spirits in excise structures. Progressive taxation aligned to alcohol content, globally recognized as a rational and equitable system can significantly support industry sustainability while encouraging responsible consumption.

In this context, the Karnataka government’s decision to link excise duty with alcoholic strength is a welcome and forward-looking reform. It sets a benchmark for other states to adopt a more scientific and globally aligned taxation framework.

Meanwhile, Uttar Pradesh has emerged as a standout example of ease of doing business in the beer segment, attracting fresh investments and new brewery setups. Maharashtra and West Bengal also deserve recognition for adopting relatively balanced and industry-friendly approaches toward beer taxation.

India’s beer consumption remains significantly low at approximately ~2 litres per capita, compared to global averages. If India aims to promote moderation and a shift toward lower-alcohol beverages, it is imperative to create a supportive fiscal and regulatory environment.

Excise and taxation reforms for beer are now the need of the hour.

Rising Costs, Policy Gaps & the Case for Beer Tax Reform in India

0

The ripple effects of ongoing geopolitical tensions in the Middle East are now being felt across global supply chains, with India’s beer industry beginning to experience the economic aftershocks. Already grappling with inflationary pressures, brewers are now facing an estimated 6%–8% increase in input costs, driven by rising prices of packaging materials, raw inputs and logistics.

Compounding this challenge is the persistent issue of delayed payments from some of the state government corporations, which continues to strain the working capital cycles of brewing companies and adds to their financial burden.

At this juncture, it is believed that there is a strong case for policy intervention. Beer, being a low-alcohol beverage, warrants differential treatment from high-ABV spirits in excise structures. Progressive taxation aligned to alcohol content, globally recognized as a rational and equitable system can significantly support industry sustainability while encouraging responsible consumption.

In this context, the Karnataka government’s decision to link excise duty with alcoholic strength is a welcome and forward-looking reform. It sets a benchmark for other states to adopt a more scientific and globally aligned taxation framework.

Meanwhile, Uttar Pradesh has emerged as a standout example of ease of doing business in the beer segment, attracting fresh investments and new brewery setups. Maharashtra and West Bengal also deserve recognition for adopting relatively balanced and industry-friendly approaches toward beer taxation.

India’s beer consumption remains significantly low at approximately ~2 litres per capita, compared to global averages. If India aims to promote moderation and a shift toward lower-alcohol beverages, it is imperative to create a supportive fiscal and regulatory environment.

Excise and taxation reforms for beer are now the need of the hour.

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