Telangana recorded liquor depot sales worth ₹2,054.51 crore in the first 19 days of October 2026, as retailers increased purchases ahead of the Dasara festival. According to the Telangana Excise Department, liquor supplies between October 1 and 19 rose 37.02% year-on-year from ₹1,499.46 crore in the corresponding period last year, marking an increase of ₹555.05 crore. Beer volumes registered even stronger growth, rising nearly 41% as retailers stocked up for the festive season.
The sharpest increase was recorded on October 19, when liquor supplies reached ₹303.40 crore, compared with ₹33.64 crore on the same date in 2025. This represented an increase of approximately 802%, although the comparison was influenced by differences in the festival calendar. Dasara fell on October 2 in 2025 but was observed on October 20 in 2026, shifting the timing of peak festive purchases.
On October 19, supplies of Indian-made foreign liquor (IMFL) reached 2.72 lakh cases, compared with 0.30 lakh cases a year earlier. Beer supplies rose to 4.25 lakh cases from 0.52 lakh cases during the corresponding period. These figures reflect the sharp increase in depot dispatches as retailers prepared for higher festive demand.
Cumulative sales gathered momentum during the second half of October. By October 7, depot sales stood at ₹550.37 crore, almost unchanged from ₹549.38 crore recorded during the corresponding period in 2025. By October 16, cumulative supplies had increased to ₹1,527.85 crore, representing year-on-year growth of 24.99%. Sales rose further to ₹1,751.07 crore on October 17 before crossing the ₹2,000-crore mark on October 19.
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The figures underline the importance of festival-related stocking in Telangana’s alcoholic beverage market. However, depot supplies represent purchases by retailers and do not necessarily indicate the volume sold directly to consumers. The difference in Dasara dates also makes direct year-on-year comparisons for individual days less representative of underlying demand trends.
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