New Delhi, September 8, 2026: TERAI India Craft Vodka, produced by Globus Spirits, has won Gold at The Global Vodka Masters 2026 conducted by The Spirits Business — one of the most credible and widely recognised spirits evaluation platforms in the world. The recognition places TERAI in an elite group of Gold medal winners at this year’s competition, including established international names such as Tsarskaya Original and Smirnoff No. 21, marking a landmark moment for Indian craft spirits on the global stage.
Judges at the competition described TERAI as “simple and soft” with “well-integrated alcohol and an extra carry of citrus flavour” — tasting notes that reflect both the quality of the base spirit and the distinctiveness of its production process. TERAI is crafted entirely grain-to-glass at the Terai Distillery in Behror, Rajasthan, using locally sourced rice as the base ingredient and bespoke production methods designed to create a bright, clean distillate. What sets it apart from every other vodka in the world — and what earned it a global first claim at launch — is its finishing process: filtration through amethyst crystals, a technique the brand says imparts exceptional smoothness, clarity and purity to the final spirit.
Rajesh Fanda, Senior Business Leader at Globus Spirits, said: “The Gold at The Global Vodka Masters 2026 for TERAI India Craft Vodka is a proud moment for all of us at Globus Spirits. TERAI represents what we believe the future of Indian spirits can be — rooted in India, crafted with purpose and created to meet global standards. For me, this recognition is bigger than one brand. India’s AlcoBev industry is witnessing an exciting shift towards premiumisation, innovation and discerning consumers seeking newer, better experiences. At Globus Spirits, we are proud to be contributing to this transformation and building brands that can carry the Indian spirit to the world.”
TERAI India Craft Vodka is the world’s first vodka to use amethyst crystal filtration as part of its production process — a technique that the brand says delivers exceptional smoothness, luminosity and purity to the final spirit. The amethyst filtration process follows a grain-to-glass journey that begins with locally sourced Rajasthan rice, distilled using bespoke methods at the Terai Distillery in Behror before undergoing this unique gemstone-based refinement. The result, as validated by international judges, is a spirit that is simultaneously clean, playful and distinctly Indian in its origin story — a combination that has helped TERAI carve out a clearly differentiated identity in an otherwise crowded premium vodka category. Its Gold at the Global Vodka Masters 2026 is the most concrete international proof yet that the amethyst filtration is not just a marketing claim — it translates into a liquid quality that holds its own in blind tastings against the world’s most established vodka brands.
→ ABD Launches 'The Indian Edit' Premium Whisky in UP at ₹1,040; Invests ₹600 Crore to Expand Manufacturing in State→ Vanaha Gin Launches Buransh Bagh, India’s First Buransh Gin Inspired by the Himalayan Forests
Shekhar Swarup, Joint Managing Director, Globus Spirits, had at the time of TERAI’s launch said: “TERAI India Craft Vodka, with its unique amethyst crystal refinement, is a first for the world and a bold step in our premiumisation journey. We are confident it will resonate strongly with discerning urban consumers who seek authenticity, craftsmanship and distinction in their spirits.”
TERAI India Craft Vodka is priced at ₹2,245 for a 750ml bottle and was first launched in Jaipur and Udaipur before expanding to Delhi, Gurugram, Goa and Mumbai through leading retail and premium channels. The brand already had an established identity in the craft spirits space through TERAI Indian Dry Gin, which built the Terai name as a craft-forward, India-rooted expression before the vodka followed.
The Global Vodka Masters Gold is particularly significant because it arrives at a time when Indian craft spirits — led by single malts, gins and now vodka — are increasingly gaining international recognition not as novelty entries but as genuine quality competitors. TERAI’s win alongside mainstream international brands in a blind tasting format demonstrates that the liquid quality is strong enough to stand on its own, independent of the brand story or the novelty of amethyst filtration.
With a distilling heritage dating back to 1958, Globus Spirits has been steadily building its premium portfolio, and TERAI’s international recognition validates the company’s strategy of investing in craft and innovation at a time when India’s premium alco-bev segment is growing rapidly.
About the Author
