Uttar Pradesh: Adie Broswon Group has expanded its flavoured vodka portfolio with the launch of MOOOZ Cranberry Vodka in Uttar Pradesh, strengthening the brand’s presence in one of India’s key alcohol beverage markets. The new variant adds a fruit-forward flavour profile to the company’s growing range of vodka offerings and supports its expansion strategy across North India.
Uttar Pradesh remains an important market for alcobev companies, supported by its large consumer base, extensive retail network and evolving demand for premium and flavoured spirits. The launch of MOOOZ Cranberry Vodka is aimed at broadening the brand’s consumer reach while offering consumers a new flavour option within the vodka category.
MOOOZ vodka is produced in Punjab using rice grains and undergoes a triple-distillation process, followed by a multi-stage filtration system. The production process is designed to deliver a clean and smooth spirit profile. The MOOOZ brand is already available in markets such as Delhi, Punjab and Chandigarh and has been expanding its footprint across North India through new product launches and market entries.
The launch of MOOOZ Cranberry Vodka comes as flavoured spirits continue to gain visibility in India, particularly across cocktail-led consumption occasions. Fruit-flavoured vodka variants are increasingly being used in cocktails and mixed drinks, creating opportunities for brands to differentiate their portfolios through distinctive flavour profiles.
→ ABD Launches 'The Indian Edit' Premium Whisky in UP at ₹1,040; Invests ₹600 Crore to Expand Manufacturing in State→ Vanaha Gin Launches Buransh Bagh, India’s First Buransh Gin Inspired by the Himalayan Forests
With the addition of Cranberry Vodka, MOOOZ is further diversifying its product range and strengthening its positioning in the flavoured vodka segment. The Uttar Pradesh launch marks another step in Adie Broswon Group’s North India expansion strategy, with the company focusing on wider distribution, portfolio innovation and increasing availability across India’s evolving alcobev market
About the Author
