Tilaknagar Industries Limited has expanded its whisky portfolio in Uttar Pradesh with the launch of Imperial Black Whisky across select markets in the state. The move strengthens the company’s presence in one of India’s largest whisky markets and aligns with its strategy of driving premiumisation through differentiated spirits offerings.
Imperial Black is crafted using a blend of select Indian grain spirits and Scotch malts. The whisky is positioned as a smooth and refined offering for consumers seeking quality, character and an elevated drinking experience. The blend features malt sweetness and oak notes, followed by a mellow palate and a long finish.
Commenting on the launch, Ahmed Ibrahim Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, said the company is proud to introduce Imperial Black as an expression of blending expertise and craftsmanship. He added that the launch in Uttar Pradesh marks an important step in Tilaknagar Industries’ premiumisation strategy and is aimed at meeting the preferences of quality-conscious whisky consumers.
Imperial Black Exclusive Collection Whisky received the Gold Quality Award from the Monde Selection Quality Institute in 2022, recognising its blend and craftsmanship. The international recognition adds to the brand’s premium positioning as Tilaknagar Industries expands its Imperial portfolio in Uttar Pradesh.
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The company said Imperial Black will be available in 180 ml, 375 ml and 750 ml formats across around 5,000 select retail outlets in Uttar Pradesh from August 2026. Distribution will subsequently be expanded across the state in a phased manner. The launch is expected to strengthen Tilaknagar Industries’ whisky portfolio while supporting its broader focus on premium and differentiated alcoholic beverage offerings.
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