Mumbai, Maharashtra, India Bisleri International continues to build on its largest-ever cricket season association with a high-energy,...
Brand Stories
Brand stories and marketing campaigns from India’s leading AlcoBev companies — advertising, sponsorships, new product launches, celebrity brand endorsements, and brand building initiatives.
Allied Blenders and Distillers has appointed Pradipta Basu as its new Chief Marketing Officer (CMO), effective April...
Global liquor companies are increasingly looking at India as a key growth market, especially as demand slows...
With a legacy of over 30 years, Blenders Pride has been a symbol of premium whisky in...
Weekend house parties in India are no longer dominated by imported liquor brands. Homegrown alcohol labels are...
Global liquor companies are increasingly partnering with Indian firms to expand in India’s fast-growing premium alcohol market....
Ruchira Jaitly, Chief Marketing Officer at Diageo India, believes that the future of India’s alco-beverage industry will...
Tilaknagar Industries Ltd. announced on Wednesday that it will acquire the well-known Imperial Blue whisky brand from...
New Delhi:The proposed Free Trade Agreement (FTA) between India and the European Union is expected to significantly...
United Spirits has sharply stepped up its advertising and sales promotion spending, signalling an aggressive brand-building push...
