Chennai, November 9, 2026 Tamil Nadu’s state-run liquor retailer TASMAC is set to close the Diwali 2026 period with total sales of approximately ₹630 crore over three days, with ₹441.38 crore already recorded in the first two days of the festival nearly 1.5 times the corporation’s daily average of ₹165.60 crore.
On Saturday, TASMAC outlets across the state recorded ₹234.75 crore in sales, followed by ₹206.63 crore on Sunday. With Monday also a public holiday, an additional ₹192 crore is expected to close the period.
How the Numbers Stack Up
TASMAC’s Diwali performance has consistently delivered strong festive multiples over its daily baseline across years:
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Drifters Brewing Company Enters Goa with Belgian White and Mexican Crisp Craft BeersThe 2025 Diwali was an exceptional year a three-day long weekend coinciding with favourable weather across most regions drove TASMAC’s highest-ever festive total. The 2026 numbers, on a two-day comparable basis of ₹441 crore, are broadly in line with historical two-day Diwali windows.
Trichy Leads Regions in 2026
Regionally, Trichy emerged as the top performer in 2026 with sales of ₹98.97 crore, followed closely by Chennai (₹95.85 crore), Madurai (₹88.38 crore), Salem (₹87.52 crore) and Coimbatore (₹70.66 crore). In 2025, Madurai had led all regions at ₹170.64 crore, with Chennai second at ₹158.25 crore.
New Cess Adds to Exchequer
A new environmental and social welfare cess embedded in TASMAC’s MRP from November 1, 2026 added approximately ₹38 crore to the state exchequer over the first two days alone. The ₹10 per bottle, previously refunded to customers returning empty bottles, now flows directly to government revenue a structural addition to the state’s excise income that will compound across all future festive periods.
Taken together, the Diwali 2026 numbers reaffirm TASMAC’s position as a consistent, large-scale contributor to Tamil Nadu’s state finances with festive seasons continuing to deliver well above normal daily volumes year after year.
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