New Delhi: GianChand, the premium Indian single malt whisky brand from DeVANS Modern Breweries Ltd, has launched its exclusive Diwali 2026 gifting collection under its brand campaign, ‘The Pursuit of Craft’. The collection features specially curated gifting boxes for GianChand Signature, Adambaraa and Manshaa, combining Himalayan heritage, whisky craftsmanship and contemporary luxury for the festive season.
Inspired by the philosophy of continuous improvement and refinement, ‘The Pursuit of Craft’ represents the brand’s commitment to patience, precision and excellence. The campaign draws on the infinity symbol (∞) to convey the ongoing journey of craftsmanship and the evolution of its whisky expressions. The new gifting collection translates this philosophy into festive packaging designed to celebrate meaningful relationships and special occasions.
The collection comprises three expressions, each reflecting a distinct aspect of GianChand’s identity. GianChand Signature pays tribute to the legacy of founder Dewan Gian Chand, celebrating the passion and dedication behind the brand’s heritage. The expression highlights GianChand’s focus on craftsmanship and the development of Indian single malt whisky.
GianChand Adambaraa represents understated elegance and refinement. This unpeated, non-chill-filtered single malt is matured in American bourbon casks and draws inspiration from Himalayan heritage and Dogra hospitality. Its positioning emphasises subtle sophistication, making it a distinctive option within the brand’s premium gifting portfolio.
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Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries Ltd, said the collection brings the philosophy of ‘The Pursuit of Craft’ into festive gifting, with three expressions reflecting the company’s heritage, craftsmanship and commitment to excellence.
The GianChand Diwali gifting collection is priced at ₹4,500 for Signature, while Adambaraa and Manshaa are priced at ₹9,000 each. The products are available at retail outlets across Gurugram, Punjab, Chandigarh, Goa and Jammu.
With this launch, GianChand is strengthening its presence in India’s premium single malt category by extending its craftsmanship-led positioning into festive gifting. The collection combines regional heritage with contemporary presentation, offering consumers a choice of Indian single malts for Diwali celebrations and other special occasions.
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