Monika Alcobev Ltd. successfully presented its premium international brands Licor 43 and Jinro Soju at India Cocktail Week 2026, held on February 28 and March 1 at Jio World Garden, Mumbai. The event saw strong participation from bartenders, hospitality professionals and cocktail enthusiasts, creating a vibrant platform for brand engagement.
The company created an interactive experience for visitors through activities such as a basketball arcade game and a “Make Your Own Carajillo 43” bar, which encouraged attendees to explore the flavours of Licor 43 while engaging with the brand in a fun environment. These activations attracted large crowds and sparked conversations among industry professionals and consumers.
Strong Presence at the Festival
India Cocktail Week brought together some of the country’s top bars, global beverage brands and leading mixologists. In this competitive setting, Monika Alcobev’s showcase drew significant attention for both its featured brands.
Licor 43 was highlighted in several signature cocktails that showcased its distinctive vanilla-forward flavour and versatility in both classic and modern recipes.
Jinro Soju, on the other hand, generated strong curiosity, especially among younger consumers who were eager to try the Korean spirit in mixed cocktail formats suited to Indian tastes.
Interactive Experiences for Visitors
To enhance visitor engagement, Monika Alcobev introduced unique experiences during the festival. The basketball arcade challenge allowed participants to win Licor 43 merchandise, creating a lively and engaging atmosphere around the brand booth.
At the same time, the Make Your Own Carajillo 43 bar offered guests the opportunity to craft their own version of the popular Spanish coffee cocktail using Licor 43, guided by professional mixologists.
Industry Leaders Share Their Views
David, Export Manager at HiteJinro Co., Ltd., said the response to Jinro Soju was highly encouraging, particularly among younger consumers who were excited to explore the category and experiment with its flavours. Many visitors experienced soju for the first time during the event.
Ali Hariri, Cluster Director and Executive Board Member at Zamora Company, highlighted India’s growing potential for premium spirits. According to him, the energy at India Cocktail Week demonstrated how rapidly the country’s cocktail culture is evolving and how open consumers are to trying new flavours.
Business Opportunities and Partnerships
Beyond tastings and brand promotion, the two-day event also created opportunities for business discussions. Monika Alcobev held conversations with several partners regarding on-premise listings, city-level activations and collaborative initiatives, further strengthening the brands’ presence in India’s growing bar ecosystem.
Kunal Patel, Managing Director of Monika Alcobev Ltd., said it was encouraging to see bartenders experimenting with Licor 43 and consumers discovering Jinro Soju in innovative cocktail formats. He noted that the event helped open doors for new collaborations and long-term partnerships within India’s evolving bar community.
About Monika Alcobev
Monika Alcobev is one of the leading importers, distributors and marketers of premium alcoholic beverages in the Indian subcontinent. Its portfolio includes globally renowned brands such as Jose Cuervo, 1800 Tequila, Remy Martin, Cointreau, Choya, Botanist, Licor 43, Jinro Soju and Ron Diplomático.
With a presence across key markets and more than 100 international labels in its portfolio, the company continues to play an important role in India’s premium spirits market. In July 2025, Monika Alcobev also achieved a major milestone with the successful launch of its SME IPO.
The Aabkari(Abkari) Times magazine occupies a unique niche in the Indian media landscape. As the only Hindi monthly magazine dedicated to alcohol, liquor, excise, and allied industries, it caters to a specific audience with a specialized knowledge base.
