Sanjay Dutt-co-founded whisky brand records its highest monthly sales, driven by wider distribution and growing retail presence across India.
The Glenwalk, the blended Scotch whisky brand co-founded by Bollywood actor Sanjay Dutt and spirits company Cartel Bros, sold nearly one million bottles across India in September 2026, marking its highest monthly sales performance since launch. The milestone highlights the brand’s expanding footprint in India’s competitive whisky market, with its distribution network now covering 23 states, according to industry reports.
The company has attributed the strong sales performance to the expansion of its retail network and wider geographical distribution. By improving product availability across existing markets and entering new regions, The Glenwalk is seeking to strengthen its position in India’s evolving spirits industry. Its latest monthly sales achievement also reflects the importance of distribution-led growth in a market where accessibility and retail presence play a significant role in brand expansion.
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Launched in June 2023, The Glenwalk has progressively expanded its presence in the Indian whisky segment. Earlier industry reports documented its growth across domestic markets and its efforts to build an international footprint. The brand’s September 2026 performance represents a significant milestone in its growth journey, demonstrating its ability to increase sales as its geographical reach expands.
Commenting on the brand’s growth strategy, Mokksh Sani, co-founder of Cartel Bros, said the company’s immediate priorities include strengthening its presence in existing markets and expanding into additional geographies. The strategy focuses on consolidating distribution in established territories while increasing retail availability in new markets to support further growth.
The latest achievement comes amid intense competition in India’s whisky market, where domestic and international brands are competing for consumer attention through portfolio development, pricing strategies, marketing and wider distribution. For emerging brands, building consistent availability across retail outlets remains an important factor in sustaining sales momentum.
With nearly one million bottles sold in a single month and a presence across 23 states, The Glenwalk enters its next phase of expansion with a focus on deeper market penetration and broader geographical coverage. Its September sales record underscores the growing importance of distribution strength and retail accessibility in building scale within India’s increasingly competitive whisky industry.
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