Radico Khaitan, the company behind popular liquor brands like Magic Moments Vodka and 8PM Whisky, has urged more Indian states to adopt a liquor policy similar to Uttar Pradesh’s consumer-friendly excise model.
Managing Director Abhishek Khaitan highlighted that UP’s composite shop license system allows customers to buy all types of liquor — beer, Indian Made Foreign Liquor (IMFL), and imported brands — from a single outlet. This eliminates the need for retailers to apply for separate licenses for each category and makes shopping more convenient for consumers.
Speaking during the company’s quarterly earnings call, Khaitan said that this model simplifies business operations, promotes fair competition, and boosts consumer choice. He added that adopting similar policies across other states could help modernize the liquor retail system in India.
