Lucknow, November 2, 2025: Uttar Pradesh achieved a new milestone in its evolving excise landscape today with the opening of the state’s first-ever winery-owned retail wine shop, launched under the UP Excise Policy 2025–26.
Grand opening of Maeve Meadery by Mbrosia Nature Living – Vishesh Khand, Gomti Nagar, Lucknow
Mr. Manvendra Deo Singh inaugurates Maeve Meadery’s first retail outlet in Gomti Nagar, Lucknow.
The pioneering outlet — Maeve Meadery by Mbrosia Nature Living — opened its doors in Vibhooti Khand, Gomti Nagar, Lucknow, marking a historic step for locally-produced craft beverages. The initiative is led by Mr. Manvendra Deo Singh, founder of Mbrosia Nature Living, Malihabad (Lucknow).
The inauguration ceremony was graced by industry professionals, well-wishers, and visitors who celebrated the moment with a symbolic “pour” of the brand’s first craft meads.
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Mbrosia’s label “Maeve — Farm to Bottle” focuses on honey-based meads made from natural ingredients and traditional methods. Two distinctive variants were unveiled for sale:
A Step Forward Under UP’s New Excise Policy
Under the Uttar Pradesh Excise Policy 2025–26, wineries established within the state can now open their own retail shops — one in each district — to exclusively sell their in-house brands. This move aims to boost agro-based entrepreneurship, support fruit and honey producers, and encourage craft beverage innovation.
The launch of this outlet is being viewed as a milestone for UP’s alcohol and beverage sector — symbolizing “Made in UP” innovation and an expanding opportunity for small producers to engage directly with consumers.
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