Uppal Brewers & Distillers (UBD), the alcoholic beverages venture of The Uppal Group, is presenting two Indian whisky brands for the festive season: Soorahi Finest Blended Indian Whisky and Madhvan Distiller’s Tribute Blend (MDTB). With distinct brand identities, flavour profiles and gift-ready packaging, the two offerings target consumers seeking premium experiences and thoughtful gifting options.
Soorahi has been developed as an artisanal blended Indian whisky that combines heritage-inspired storytelling with a contemporary identity. Its name brings together “soo”, meaning good, and “rahi”, meaning traveller, reflecting the brand’s theme of self-discovery and life’s journey. The compass and North Star featured on its packaging reinforce this positioning.
Designed for evolving Indian consumer preferences, Soorahi offers a smooth, balanced blend intended to be enjoyed neat, on the rocks or in mixed serves. Its positioning focuses on lifestyle occasions, social gatherings and personal celebrations. The whisky is currently available in Delhi, parts of Haryana, Punjab, Daman & Diu, Odisha and Goa. Its listed price is ₹1,700 in Delhi and ₹2,200 in Odisha, with prices varying across markets.
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Bottled at 42.8% alcohol by volume (ABV), MDTB presents a golden amber colour and a layered flavour profile. Its aromas include vanilla, honeyed Scotch malts, clove and nutmeg. On the palate, citrus notes develop into toffee, creamy vanilla and toasted oak, followed by a finish featuring soft spice and delicate floral notes.
The bottle and canister packaging feature a prominent tiger motif symbolising strength, confidence and ownership. The gift-ready presentation is designed to complement the whisky’s premium positioning.
Through Soorahi and Madhvan Tribute Blend, UBD is expanding its presence in India’s blended whisky segment with two offerings built around distinct storytelling, product character and festive gifting appeal.
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