The flavoured vodka brand enters Punjab, Chandigarh and Uttarakhand, expanding its retail presence beyond Delhi, Haryana and Uttar Pradesh, with prices ranging from ₹700 to ₹920 for a 750 ml bottle.
New Delhi: Adie Broswon Group has expanded the distribution of its MOOOZ Sparkle Jamun Vodka to Punjab, Chandigarh and Uttarakhand, strengthening the company’s presence in North India’s alcoholic beverages market. The expansion extends the brand’s retail footprint beyond Delhi, Haryana and Uttar Pradesh, adding three markets to its regional distribution network.
The 750 ml bottle of MOOOZ Sparkle Jamun Vodka is priced at ₹880 in Punjab, ₹700 in Chandigarh and ₹920 in Uttarakhand. According to the company, the product is available through retail outlets across all three markets. The expansion forms part of Adie Broswon Group’s broader strategy to increase the reach of its spirits portfolio and establish a stronger presence across northern states and union territories.
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MOOOZ Sparkle Jamun Vodka is part of the company’s flavoured spirits portfolio, combining vodka with the distinctive flavour profile of jamun. According to the company, the product is manufactured using rice sourced from Punjab and undergoes triple distillation, followed by a proprietary filtration process. These production methods form part of the brand’s manufacturing approach as it expands into additional retail markets.
The latest rollout provides the company with access to additional regional distribution channels and increases the product’s availability to consumers in the three newly added markets. Its differentiated flavour profile also adds to the company’s offerings in the flavoured spirits segment.
Adie Broswon Group has business interests spanning sugar, brewing, distillation and renewable energy. Its operations include an integrated agro-industrial complex in Batala, Punjab, supporting its activities in the agricultural processing and alcoholic beverages sectors.
With the addition of Punjab, Chandigarh and Uttarakhand, the group is extending MOOOZ Sparkle Jamun Vodka’s geographical reach while continuing to develop its spirits business. The expansion highlights the company’s focus on strengthening regional distribution and building a broader portfolio of flavoured alcoholic beverages across North India.
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