Modi Illva India has expanded its Artic Vodka portfolio with the launch of three new flavoured variants — Minty Jamun Blast, Berry Blast, and Green Apple Blast — along with a refreshed brand identity and redesigned packaging.
The new Artic Vodka flavours are currently available in Goa, Delhi and Uttar Pradesh, with launches planned in Haryana, Chandigarh and other markets in the coming weeks. The portfolio expansion comes as Indian consumers increasingly seek flavour-forward spirits, experimentation and more experience-led drinking occasions.
The launch highlights Modi Illva’s focus on flavour innovation and premiumisation within India’s growing vodka market. With flavoured vodka gaining momentum among consumers looking for greater variety and distinctive taste experiences, the new Artic Vodka variants are designed to broaden the brand’s appeal while strengthening its positioning in the premium spirits segment.
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The three flavours offer consumers different taste profiles, providing more options for contemporary drinking occasions.
Alongside the new variants, Artic Vodka has received a refreshed visual identity and packaging design inspired by some of Italy’s most iconic destinations. The new packaging draws inspiration from Venice, Lake Como and Tuscany, with distinctive illustrations, vibrant colour palettes and flavour-specific visual elements.
The variants are presented in specially designed canisters that create a cohesive portfolio while giving each expression an individual identity and stronger shelf presence.
Commenting on the launch, Abhishek Modi, Managing Director, Modi Illva India Pvt. Ltd., said that India’s premium spirits market is evolving rapidly, with flavour innovation becoming an important factor influencing consumer preferences. He noted that consumers are increasingly looking beyond conventional spirits and seeking greater variety, experimentation and personalised drinking experiences.
According to him, Artic Vodka aims to respond to these changing preferences by combining global trends with locally relevant innovation while maintaining a focus on quality and authenticity.
The refreshed Artic Vodka packaging is intended to create a more contemporary and aspirational brand experience while strengthening the portfolio’s visual appeal. The Italian-inspired design language also adds an element of destination-led storytelling to the brand, connecting the individual flavours with the broader identity of Artic Vodka.
It 
is a 50:50 joint venture between the Modi Group and Italy-based Disaronno, combining local market expertise with international heritage in spirits and brand building. The company’s portfolio includes premium whisky brands under the House of Rockford, including Rockford Reserve and Rockford Classic, along with Singhasan, Rockford Imperial Reserve Blended Whisky and Artic Vodka.
Through its expanding portfolio, Modi Illva India continues to focus on premiumisation, innovation and evolving consumer preferences in India’s alcoholic beverages market.
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