Alcobrew Distilleries India Limited has expanded its flavoured vodka portfolio with the launch of One More Next Twisty Minty Jamun, a new India-inspired vodka variant under its One More Next range.
The new flavoured vodka will initially be introduced in Uttar Pradesh and Haryana, followed by expansion into Punjab and Chandigarh in the coming months. The launch builds on the market response to One More Next Cranberry and highlights Alcobrew’s focus on developing flavours aligned with Indian consumer preferences.
A Jamun and Mint Flavour Profile for Indian Consumers
One More Next Twisty Minty Jamun brings together the tangy and earthy notes of jamun with a refreshing mint finish. The company said the flavour has been created for consumers seeking distinctive vodka options that can be enjoyed neat, on the rocks or as part of simple cocktails.
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The product is designed to work well for both on-premise consumption and at-home mixology, requiring limited additional ingredients for cocktail preparation.
Alcobrew Focuses on Flavour Innovation in Vodka Category
The launch is part of Alcobrew’s wider flavoured vodka strategy led by Romesh Pandita, Chairman and Managing Director of Alcobrew Distilleries India Limited. The company plans to continue expanding its vodka portfolio based on regional consumer demand and changing drinking preferences.
Ashutosh Rajput, Chief Operating Officer of Alcobrew Distilleries India Limited, said the company wanted to create a flavour that connects with familiar Indian taste memories.
“With Twisty Minty Jamun, we wanted to build a flavour around a taste Indian consumers already know. Flavour has become a key differentiator in the category, particularly among younger urban consumers interested in cocktail culture and home mixology,” Rajput said.
He added that One More Next Cranberry helped establish the positioning of the range, while Twisty Minty Jamun extends the portfolio with a flavour developed around Indian consumer tastes.
Targeting Urban and Semi-Urban Vodka Consumers
The new One More Next vodka variant is targeted at consumers between 25 and 40 years of age in urban and semi-urban markets. The company expects the product to appeal to vodka drinkers who value flavour innovation, distinctive packaging and brand identity.
Twisty Minty Jamun continues with the established One More Next packaging design, including the brand’s bottle silhouette, tube packaging, logotype and signature mascot. This maintains visual continuity with the existing One More Next Cranberry variant.
Uttar Pradesh and Haryana Lead the First Launch Phase
Uttar Pradesh and Haryana have been selected for the first phase of the launch due to the established presence of the One More portfolio in these markets. Alcobrew already sells One More Vodka and One More Next Cranberry in the two states.
The company plans to take the new Twisty Minty Jamun vodka variant to Punjab and Chandigarh as part of its next expansion phase.
About Alcobrew Distilleries India Limited
Alcobrew Distilleries India Limited is an Indian Made Foreign Liquor company operating across whisky, vodka, gin, rum and brandy categories. The company has a presence in prestige and above segments and distributes products across domestic markets as well as through a PAN-India CSD network.
Founded in 2002 by Romesh Pandita, Alcobrew has grown from a bottling partner into an integrated branded spirits company with a portfolio of more than 16 products.
Its key brands include White & Blue Whisky, Golfer’s Shot whisky range, One More Vodka, One More Next flavoured vodka range, Gamber Valley Indian Single Malt Whisky and Golden Circle Whisky.
Alcobrew operates two owned manufacturing facilities in Punjab and Himachal Pradesh. It also has tie-up manufacturing units in Uttar Pradesh, Andhra Pradesh, Jammu and Odisha.
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