Limited-edition premium whisky packs will be launched in Uttar Pradesh along with Delhi and Haryana
New Delhi: Radico Khaitan has launched six limited-edition tiger-themed packs under its premium Royal Ranthambore Heritage Collection whisky brand, bringing the special collection to Uttar Pradesh as part of a wider launch across Delhi, Haryana and UP.
The launch combines premium whisky packaging with a wildlife conservation message. The company has partnered with The Corbett Foundation to support tiger conservation, habitat protection and awareness initiatives linked to India’s wildlife ecosystem.
Six Ranthambore Tigers Featured on Collector’s Edition Bottles
The Royal Ranthambore Heritage Collection features six special editions inspired by iconic tigers associated with Ranthambore. The bottles showcase artwork influenced by Indian wildlife, heritage motifs and traditional colour combinations.
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Each edition is available in a 750 ml collector-style pack and is targeted at consumers looking for premium Indian whisky experiences, distinctive packaging and limited-edition offerings.
Uttar Pradesh Becomes a Key Market for Premium Whisky Launch
Uttar Pradesh has been included among the first markets for the tiger-themed Royal Ranthambore whisky collection. The limited-edition 750 ml pack is expected to be available in the state at a suggested retail price of around ₹1,680.
The introduction of the collection in Uttar Pradesh reflects the growing demand for premium and luxury alcoholic beverages in the state. Consumers are increasingly moving beyond standard whisky labels and showing interest in premium Indian-made brands, heritage storytelling and collectible packaging.
Radico Khaitan Partners with The Corbett Foundation
Radico Khaitan has joined hands with The Corbett Foundation for the campaign, linking the Royal Ranthambore limited editions with tiger conservation and wildlife protection efforts.
The partnership is expected to help raise awareness about the importance of protecting tiger habitats, biodiversity and forest ecosystems across India. The campaign also connects the brand’s Ranthambore identity with a broader message of responsible conservation.
Premiumisation Strategy Gains Momentum
The tiger-themed launch is part of Radico Khaitan’s premiumisation strategy, aimed at expanding its presence in India’s premium and luxury spirits market.
The company has strengthened its premium portfolio through brands such as Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Magic Moments Vodka and Royal Ranthambore Heritage Collection. Growing demand for high-value Indian spirits is helping these brands become an important growth driver for the company.
With Uttar Pradesh emerging as a major consumption market for premium whisky, the Royal Ranthambore tiger-themed collection is expected to improve brand visibility while offering consumers a premium product linked with India’s wildlife conservation message.
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