Blending Decades of Experience with Traditional Winemaking
The roots of Surabhi Wines trace back to the 1980s when its founder, Subhash Garg, developed a deep interest in the art of fermentation and fruit-based winemaking. Seeking to master traditional European winemaking techniques, he travelled abroad to study the finer aspects of wine production. In 1997, he established his first winery, Golden Agro, in Punjab. Today, decades of experience have culminated in the creation of Surabhi Wines & Spirits, a company dedicated to producing premium fruit wines that reflect both innovation and Indian heritage.
Bringing Fruit Wines to the Indian Market
India’s alcoholic beverage market has traditionally been dominated by grain-based spirits and IMFL products. However, Surabhi Wines & Spirits is seeking to redefine consumer choices by introducing authentic fruit wines crafted from fresh fruits sourced from Uttar Pradesh. These wines are designed not only to offer distinctive flavours but also to showcase the richness of India’s agricultural produce.
Signature Products Inspired by Nature
The company has launched several unique wines inspired by the orchards and farms of Uttar Pradesh:
→ France Wine Production Could Fall to 70-Year Low Amid Heat and Drought; India Emerges as Potential Market→ Vinexpo Discover India 2026 Registrations Open for New Wine and Spirits Business Forum in Mumbai
Bananovino
A tropical fruit wine made from carefully selected ripe bananas of Uttar Pradesh. The wine offers a light, refreshing profile with a distinctive tropical character rarely found in the Indian wine market.
Amrut Guava Wine
Crafted from premium guavas, this wine is known for its earthy aroma, natural sweetness, and rich fruit-forward taste, making it a uniquely Indian wine experience.
Amrtika Mango Wine
Produced from some of the finest mango varieties grown in Uttar Pradesh, this wine combines the sweetness and fragrance of mangoes with traditional winemaking techniques, creating a perfect blend of heritage and flavour.
RUH-E-RAS
A distinctive mixed-fruit red wine infused with hibiscus flowers and select botanicals. The product offers a unique sensory experience that combines floral notes with rich fruit flavours.
Honey Moon
A premium honey wine (mead) crafted from natural honey collected from thousands of blossoms. It delivers a smooth and elegant taste, offering wine enthusiasts a refreshing alternative to conventional alcoholic beverages.
Promoting Fruit Wines as a Better Alternative
Surabhi Wines believes that fruit-based wines can emerge as an attractive alternative to stronger alcoholic beverages. According to founder Subhash Garg, a lack of awareness has prevented fruit wines from gaining wider acceptance in India despite their potential benefits.
He points out that every year large quantities of fruits go to waste due to inadequate processing and marketing opportunities. Encouraging fruit wine production can provide an effective solution by creating value-added products from surplus agricultural produce.
The company advocates greater promotion of fruit wines through exhibitions, trade fairs, tasting events, and public awareness campaigns. Such initiatives can help educate consumers about fruit wines and expand the market for these products.
Supporting Farmers and Rural Economy
Beyond offering consumers new beverage choices, fruit wine production can generate significant benefits for farmers. By creating a market for fruits that might otherwise remain unsold or perish, wineries can help increase farm incomes and reduce agricultural waste.
Surabhi Wines argues that governments should view fruit wines not only as an emerging beverage category but also as an opportunity for agricultural development, rural employment generation, and value addition in the agro-processing sector.
Expansion Plans and Industry Opportunities
As part of its growth strategy, Surabhi Wines is inviting experienced professionals from the alcoholic beverage trade, retired excise officials, and sales experts to join its expansion initiatives. The company aims to make high-quality fruit wines accessible and affordable to a wider consumer base.
With alcohol content ranging from 5% to 16%, these wines are positioned as ideal choices for casual dining, social gatherings, and light evening occasions.
A New Chapter for Indian Fruit Wines
With its commitment to quality, innovation, and agricultural sustainability, Surabhi Wines is working to popularize fruit wines in India. By transforming locally grown fruits into premium beverages, the company is creating a unique bridge between farmers, consumers, and the evolving Indian wine industry.
As consumer preferences continue to diversify, fruit wines such as Bananovino, Amrut Guava Wine, Amrtika Mango Wine, RUH-E-RAS, and Honey Moon may well represent the next frontier of India’s growing wine market.
About the Author
