Noida, 26th June 2026: RGS Distilleries Pvt. Ltd. launched Bora Bora Circles, a new lifestyle and nightlife event series event under its Bora Bora vodka brand, on the evening of 26th June 2026 at The Weekend Wine & More, 5th Floor, Skymark One, Sector 98, Noida.
The evening was themed Island-style Tropical Chic, with guests invited to an evening built around music, mixology and the brand’s tropical identity. DJs Kenzani and Tech Panda took over the decks, delivering sets that kept the dance floor active through the night. The event was personally hosted by the company and welcomed a curated guest list drawn from the trade and hospitality circuit.
Brand Background
Bora Bora Vodka was introduced by RGS Distilleries in Uttar Pradesh in September 2025, alongside 9 Race Course Whisky, marking the company’s strategic entry into the state’s AlcoBev retail market. The portfolio was widened in January 2026 with the launch of Bora Bora Cranberry, a flavoured extension aimed at a younger consumer base. Since their introduction, both brands have expanded distribution across multiple towns in Uttar Pradesh, with the company citing a strong response from trade partners and consumers, supporting steady growth in the state.
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Industry Context
With Bora Bora Circles, RGS Distilleries moves beyond conventional retail-led visibility into experiential, consumer-facing brand building — a shift increasingly seen among AlcoBev companies in Uttar Pradesh seeking deeper recall beyond point-of-sale presence. The “Circles” name signals intent for the format to be a recurring property rather than a single launch, with scope to extend to other cities as the brand’s footprint in the state grows.
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