In a major boost for horticulture and value-added agriculture, the Uttar Pradesh government has approved a fruit wine manufacturing plant in Saharanpur. The upcoming facility will use locally grown mangoes, guavas and jamun (Indian blackberry) to produce fruit wine, creating new market opportunities for growers while reducing post-harvest fruit wastage.
The approval is part of the state’s broader initiative to encourage fruit-based processing industries and improve farmers’ incomes through value addition.
Fruit Wine Plant to Benefit Saharanpur Growers
Saharanpur is widely known for its fruit orchards, especially mango production. With the new fruit wine unit, fruits that are unsuitable for the fresh market due to appearance, size or oversupply can now be processed instead of going to waste.
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The project is expected to provide orchard owners and fruit farmers with an additional and more reliable source of income while strengthening the region’s agro-processing ecosystem.
Five New Fruit Wine Plants Approved in Uttar Pradesh
The Uttar Pradesh government has cleared proposals for five new fruit wine plants across the state. Apart from Saharanpur, the approved locations include Kushinagar, Amroha, Prayagraj and Lucknow.
Lucknow already houses the state’s first fruit wine manufacturing unit, and a second plant has now been approved there. Among the five new projects, two will be developed under the Public-Private Partnership (PPP) model, while three will be established by private investors.
Mango, Guava and Jamun to Drive Value Addition
The Saharanpur facility will primarily process mango, guava and jamun, helping convert surplus and unsold fruits into premium fruit wine. This approach not only minimizes food loss but also creates higher-value products from locally available produce.
Officials believe the initiative will encourage farmers to diversify their income sources while promoting sustainable utilization of horticultural produce.
Incentives Under Uttar Pradesh’s New Excise Policy
The project has been approved under the Uttar Pradesh’s new excise policy, which offers several incentives to attract investment in fruit wine manufacturing.
Key benefits include:
- Five-year exemption from excise duty for eligible fruit wine units.
- Concessions on land registration charges.
- Electricity tariff rebates for approved projects.
These incentives are expected to encourage private investment and accelerate the growth of the state’s fruit-processing industry.
Boost for Agro-Based Industries and Rural Economy
Industry experts believe the new fruit wine plant will strengthen Saharanpur’s agro-based economy by creating demand for locally grown fruits, reducing post-harvest losses and generating employment opportunities across the horticulture value chain.
The project also aligns with the state’s strategy to promote food processing, improve farm profitability and build a stronger value-added agricultural sector.
Official Statement
According to M.P. Singh, District Excise Officer, the fruit wine plant has been approved under the state’s new excise policy. He said the facility will promote better utilization of mangoes, guavas and jamun, reduce fruit wastage and provide greater economic benefits to orchard owners and fruit growers.
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