Amrut Distilleries has officially introduced Amrut Pravas at the prestigious TFWA Asia Pacific Exhibition & Conference in Singapore, unveiling a premium single malt whisky crafted exclusively for global travel retail. The launch highlights the growing international influence of Indian single malts and reinforces Amrut’s position as a pioneer in the category.
Designed for modern global travellers, Amrut Pravas represents the spirit of exploration, movement, and discovery. Available exclusively through duty-free and travel retail channels worldwide, the expression is intended to be a rare find for whisky enthusiasts seeking unique experiences during their journeys.
Amrut Continues to Shape the Global Indian Single Malt Story
Since making its international debut in 2004, Amrut Distilleries� has transformed global perceptions of Indian whisky. The Bengaluru-based distillery gained worldwide recognition with the launch of Amrut Fusion, a celebrated expression praised by renowned whisky critic Jim Murray.
→ ABD Launches 'The Indian Edit' Premium Whisky in UP at ₹1,040; Invests ₹600 Crore to Expand Manufacturing in State→ Vanaha Gin Launches Buransh Bagh, India’s First Buransh Gin Inspired by the Himalayan Forests
Over the years, Amrut has built an award-winning portfolio of more than 50 expressions, showcasing the richness created by India’s tropical climate maturation process. Today, the brand is widely regarded as one of the leading ambassadors of Indian spirits on the international stage.
Amrut Pravas: A Whisky Inspired by Travel and Discovery
The word “Pravas” reflects the idea of journey and movement, themes deeply embedded in the whisky’s identity. Inspired by India’s diverse culture, landscapes, and flavours, the expression has been carefully crafted to resonate with travellers seeking memorable experiences.
Created by Amrut’s COO and master distiller Ashok Chokalingam, Amrut Pravas is matured under India’s tropical climate, allowing the whisky to develop exceptional depth, richness, and complexity.
The whisky combines traditional craftsmanship with contemporary elegance, delivering a refined and layered profile that reflects India’s evolving luxury spirits industry.
Global Travel Retail Expansion Gains Momentum
The unveiling of Amrut Pravas at TFWA Asia Pacific Exhibition & Conference marks another major milestone in Amrut’s global travel retail strategy.
The launch follows earlier successful travel-retail-exclusive releases, including expressions introduced at duty-free outlets in Bengaluru, Delhi, Hyderabad, and Cochin airports. With increasing visibility across international airports, seaports, and duty-free destinations, Amrut continues to strengthen its footprint in the premium travel retail segment.
TFWA Singapore provides a significant platform for Amrut to showcase not only a new whisky expression but also the growing global recognition of Indian single malt whisky.
Rakshit N. Jagdale on the Launch of Amrut Pravas
Speaking about the launch, Rakshit N. Jagdale said:
“We are immensely proud to present Amrut Pravas on the global stage at TFWA Singapore. This expression celebrates India’s diversity, vibrancy, and evolving identity. Through Pravas, we wanted to create a whisky that reflects the spirit of travel and discovery while staying deeply rooted in Indian craftsmanship.”
He further added that the continued global rise of Indian single malts reflects the growing appreciation for India’s whisky-making excellence among international consumers and collectors.
Amrut Pravas Tasting Notes
Colour
Deep golden honey with exceptional clarity.
Nose
Fresh lemon zest and vibrant citrus aromas open the experience, followed by soft dried fruits, dark chocolate, almond brittle, and smooth vanilla cream.
Palate
Rich and velvety on the palate, featuring honeyed syrup, creamy vanilla custard, almond chocolate, dried fruits, sweet lemon tart, and delicate spice notes.
Finish
Long, elegant, and remarkably clean, leaving a lingering sweetness and refined complexity.
A New Symbol of Indian Luxury Whisky
With the launch of Amrut Pravas, Amrut Distilleries continues its mission of introducing authentic Indian single malt whisky to a global audience. More than just a travel retail exclusive, Pravas represents India’s growing influence in the world of premium spirits and offers travellers a distinctive whisky experience rooted in heritage, craftsmanship, and exploration.
About the Author
