March 6, 2026:
Monika Alcobev Limited has partnered with tequila brand Jose Cuervo to host Margarita Fest 2026, a nationwide celebration of tequila cocktails. The three-day festival will take place from March 6 to March 8, 2026, across more than 90 premium outlets in major Indian cities.
The event will be held in Delhi NCR, Mumbai, Bengaluru, Goa, Hyderabad, and Jaipur, bringing curated margarita experiences to popular bars and restaurants. Participating venues include well-known spots such as 145, Permit & Co, Bombay Cartel, Effingut, The Nook, Arts Room, Maize & Malt, The Foundry, and Slurr.
During the festival, these venues will serve special margarita cocktails made with Jose Cuervo tequila, along with creative drinks designed by professional bartenders. The aim is to give consumers a unique cocktail experience while promoting tequila-based drinks in India’s growing hospitality and nightlife scene.
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Kunal Patel, Managing Director of Monika Alcobev Limited, said the initiative reflects the company’s effort to build a stronger tequila culture in India. The festival will also support bars and restaurants by providing brand visibility and engaging activities for customers.
Monika Alcobev is one of the leading importers and distributors of premium alcoholic beverages in India, working across hospitality, retail, and travel retail channels. Its portfolio includes more than 100 international brands, such as Jose Cuervo, 1800 Tequila, Rémy Martin, Cointreau, Choya, The Botanist, Licor 43, Jinro Soju, and Ron Diplomático.
The company also reached a milestone in July 2025 when it successfully launched its SME IPO, marking the start of a new phase of growth in India’s premium alcohol market.
Jose Cuervo, founded in 1795, is considered the world’s best-selling tequila brand. It continues to produce tequila at La Rojeña distillery in Mexico, the oldest active distillery in Latin America.
With Margarita Fest 2026, the brand aims to connect with cocktail lovers and strengthen its presence in India, where interest in premium international spirits and craft cocktails is steadily growing.
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