AB InBev, the world’s leading brewer, has extended its nearly 40-year partnership with FIFA by becoming the official beer sponsor for the FIFA Club World Cup 2025, which will be held in the United States from June 15 to July 13, 2025. This expanded collaboration also includes AB InBev’s involvement with the FIFA World Cup…
The Karnataka government has decided not to raise beer prices through the winter season, even though beer sales typically dip by 10-20% in colder months. This decision is meant to prevent further slowing down of beer sales, which are expected to drop even more in January, the coldest month. While the state’s Excise Department had…
Lucknow: The Liquor Sellers Welfare Association in Lucknow has asked the state government to revise the minimum guarantee quota for liquor retailers. The association raised this request with the excise department as part of their preparation for the 2025-26 liquor policy, which will take effect in April 2025. Retailers highlighted challenges in meeting the monthly…
After a five-year break, SulaFest, the popular wine and music festival hosted by Sula Vineyards, is making a comeback on February 1-2, 2025. The 14th edition of the festival promises to be a more refined and focused experience, with a stronger emphasis on wine and a reduced crowd size, welcoming about 10,000 visitors, which is…
The Brewers Association of India (BAI) has urged the Telangana government to either approve an immediate price hike for beer or allow companies to set prices based on market demand and production costs, similar to neighboring states like Karnataka and Maharashtra. The association, which represents major beer makers like United Breweries, AB InBev, and Carlsberg,…
The round was co-led by Chimes Group and Srinavasan Namala, CEO of Porus Laboratories, with additional investments from Hyderabad Angels, The Chennai Angels, and several high-net-worth individuals. The company plans to use the funds to strengthen its supply chain, expand its product offerings, and grow its brand presence. Founded in 2017 by Vijay P Sharma…
Suntory Group, the famous Japanese beverage company known for its premium products like Yamazaki Whisky, is launching a unique pilot project that combines its iconic Premium Malt’s beer with blockchain technology. Starting in mid-November 2024, Suntory will release a limited batch of its Premium Malt’s beer, which has been aged in Yamazaki Whisky barrels, to…
In partnership with DLG and Viking Malt, the company has secured Danish malt barley produced using regenerative farming practices. This barley will be used to brew a special edition of Carlsberg beer, which will be available in 2025. As part of its long-term sustainability goals, Carlsberg has committed to sourcing all raw materials using regenerative…
Ever wondered why beer bottles come in different colors? It turns out, the color of the bottle plays a crucial role in preserving the beer’s taste and freshness, beyond just looks or marketing. The color actually helps protect the beer from sunlight, which can negatively impact its flavor. Why Bottle Color Matters Since the 19th…
Approval for about 100 new liquor brands to be launched in Telangana is currently stalled, with the state excise department sitting on the applications. Companies eager to enter the market are facing delays, despite the state’s high demand for alcoholic beverages, according to industry sources. These applications have been pending for over six months, even…