AB InBev, the world’s leading brewer, has extended its nearly 40-year partnership with FIFA by becoming the official beer sponsor for the FIFA Club World Cup 2025, which will be held in the United States from June 15 to July 13, 2025. This expanded collaboration also includes AB InBev’s involvement with the FIFA World Cup 2026, set to take place across Canada, Mexico, and the U.S.
AB InBev, which owns major beer brands like Budweiser and Michelob ULTRA, sees this partnership as an opportunity to connect its brands with the global excitement of top football events. Through this collaboration, the company aims to create memorable experiences for football fans worldwide, celebrating with beer and sports.
FIFA President Gianni Infantino expressed enthusiasm about the partnership, noting that AB InBev’s long-standing support for FIFA events has helped bring iconic moments to fans. The 2025 FIFA Club World Cup will feature 32 of the world’s best football clubs and will be celebrated across 11 U.S. cities. AB InBev will also play a role in the tournament by presenting the “Player of the Match Award” and providing fan experiences in participating countries.
AB InBev’s CEO, Michel Doukeris, emphasized that the company’s brands are integral to cultural and sporting moments, and the partnership with the FIFA Club World Cup is an extension of this legacy.
