Tired of the same old beer in cans and bottles? This summer, Kolkata’s pubs and bars are taking beer to a whole new level — turning it into cocktails, snowflake cones, and even magical drinks inspired by Harry Potter! Here’s where you can enjoy these refreshing and quirky beer experiences in the City of Joy:…
If you’ve been searching for your favorite beers like Budweiser or Kingfisher in Delhi lately, you’re not alone — and you’re probably noticing some new names instead. Popular brands are disappearing from store shelves, making way for lesser-known beers, many of them either locally brewed or imported from Nepal and Bhutan. As a result, brands…
Corona, the world’s most valuable beer brand, is turning 100 — and they’re throwing a massive celebration around the world to mark the milestone. Since 1925, Corona has been synonymous with beach life, relaxation, and connecting with nature. Now, the brand is inviting everyone to “live their beach side” by hosting experiences at some of…
United Breweries Limited (UBL) has just given beer lovers something new to cheer about with the launch of Kingfisher Flavours — two refreshing new variants: Lemon Masala and Mango Berry Twist. Inspired by the vibrant energy of Indian street culture, these new beers offer a modern, flavorful twist, adding a fresh dimension to Kingfisher’s iconic…
In 2023, father-son duo Ipe and Adam Jacob launched Maharaja Drinks, a London-based company with a bold mission: to take premium Indian alcoholic beverages to global shelves. From whiskies and rums to wines, craft beers, and India’s first 100% agave spirit, their handpicked collection is now making waves in the UK and across Europe. Filling…
Sometimes, the best way to promote a product is not to promote it at all. That’s exactly what Budweiser has done with the launch of “Bud Fan” — a full-sized fridge disguised as a superfan. Created by the creative agency Flash Bomber, Bud Fan is a glowing red sculpture that doubles as a working refrigerator….
Lucknow: Beer will soon be available at more than 3,000 country liquor shops across Uttar Pradesh, thanks to a new move by the state government aimed at offering more choices to consumers and boosting state revenue. Under the new excise policy effective from April 1, the government is allowing beer cans and bottles to be…
Carlsberg, the Danish brewing giant, has significantly expanded its presence in Myanmar’s beer market. In 2015, it inaugurated a $75 million brewery in Bago, located 80 kilometers northeast of Yangon. This facility, a joint venture with Myanmar Golden Star Group, boasts an annual production capacity of 60 million liters and produces Carlsberg, Tuborg, and Yoma…
Big beer companies like Pabst and Blue Moon are proving that innovation isn’t just for craft breweries. While loyal drinkers often stick to the beers they know, these brands are finding new ways to win over customers by building on what’s already familiar. A New Spin on Pabst Blue Ribbon Pabst Brewing Company has launched…
Chennai : The Tamil Nadu State Marketing Corporation (Tasmac) is rolling out at least four new beer brands across its retail outlets in an effort to lift sales, which took a hit at the start of April. Beer sales fell by 12% in the first week of April compared to the same period last year….