Corona, the world’s most valuable beer brand, is turning 100 — and they’re throwing a massive celebration around the world to mark the milestone.
Since 1925, Corona has been synonymous with beach life, relaxation, and connecting with nature. Now, the brand is inviting everyone to “live their beach side” by hosting experiences at some of the most stunning beaches across the globe.
To kick things off, Corona is launching the “Corona 100” platform, which includes:
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A special film showcasing 100 years of beach culture.
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A list of the Top 100 Beaches in the world to visit.
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A huge concert at Rio de Janeiro’s Copacabana Beach on May 3rd, featuring one of the world’s top music artists, with millions expected to attend.
Clarissa Pantoja, Corona’s Global VP, said, “For a century, Corona has celebrated the beach lifestyle, inspiring people to step away from their busy lives and reconnect with nature. This anniversary isn’t just about our history — it’s an invitation to celebrate life’s simple, natural moments for the next 100 years too.”
As part of the celebration, Corona has curated the Corona Beach 100 guide — a list of the world’s most iconic beaches, from famous spots in Mexico, Brazil, and South Africa to hidden gems like Punta de Lobos in Chile and Stokksnes Beach in Iceland.
Fans also have a chance to win trips to these breathtaking beaches. By buying a special edition Corona 100 pack and scanning the QR code, they could win beach vacations, Corona merchandise, or other prizes.
The brand has also released a short film titled “This is Living Since 1925”, showcasing the evolution of beach culture through the decades. From early seaside gatherings to today’s surfing and swimming scenes, the film captures Corona’s deep-rooted connection to beach life.
The centennial celebrations will continue throughout 2025, with new experiences, prizes, and events. Corona encourages everyone to grab a beer, squeeze in a lime, and celebrate 100 years of beach vibes and unforgettable moments.
About Corona
Corona is a global brand of AB InBev, sold in over 180 countries. Known for its signature lime ritual and commitment to protecting the world’s beaches, Corona is the first global beverage brand to achieve a net-zero plastic footprint.
About AB InBev
Anheuser-Busch InBev is one of the world’s leading brewers with a portfolio of over 500 brands, including Budweiser, Stella Artois, and Michelob Ultra. With a rich brewing heritage of over 600 years, AB InBev is committed to building brands that bring people together and create lasting memories.
