Big beer companies like Pabst and Blue Moon are proving that innovation isn’t just for craft breweries. While loyal drinkers often stick to the beers they know, these brands are finding new ways to win over customers by building on what’s already familiar.
A New Spin on Pabst Blue Ribbon
Pabst Brewing Company has launched Pabst Light, a 4.2% ABV beer that’s lighter in calories but not just a watered-down version of their classic PBR. It’s brewed with El Dorado hops, known for fruity notes like mango, pineapple, and green pear—giving the beer a refreshing, slightly fruity edge.
The idea is to keep the look and feel of PBR while offering a new taste that’s great for summer sipping—light, crisp, and just different enough to feel fresh.
Blue Moon Goes Bigger with “Extra”
On the other hand, Blue Moon Brewing Company (part of Molson Coors) is turning things up with Blue Moon Extra, a stronger version of its signature Belgian White beer, now with 8% ABV.
Even with the extra kick, the beer still has the familiar orange peel aroma and a hint of coriander, helping balance the stronger alcohol content. It’s being sold in large 19.2-ounce cans, perfect for consumers looking for more intense beers without straying too far from what they love.
Why Familiar Names Matter
Both brands are using their well-known names to make these new options feel approachable. Instead of launching entirely new products, they’re tweaking existing favorites to offer something fresh, whether it’s a lighter taste or a stronger punch.
With changing tastes and increasing competition from craft beers, big brewers are getting creative—offering new flavors under the comfort of familiar labels.
