BHOPAL: The Madhya Pradesh Travel Mart (MPTM) 2025 concluded on a high note, transforming its Gala Dinner into a spectacular evening of global networking, culture, and celebration. Held at the historic Jehan Numa Palace, the event saw Woodpecker take center stage as the Exclusive Beverage Partner, adding a modern twist to the state’s traditional hospitality….
Have you ever picked up a glass of amber-coloured alcohol thinking it was whisky, only to realise later that it was actually rum? You’re not alone. Rum and whisky often look similar, are both aged in wooden barrels, and usually have the same alcohol strength. But beyond these similarities, the two spirits are quite different….
For a long time, choosing a beer in India was easy but boring—you picked the same brand every time without much thought. That’s now starting to change. Several newly launched beer brands are bringing fresher tastes, cleaner packaging, and small but interesting twists that are catching people’s attention. These beers are not trying to be…
Andhra Pradesh has recorded strong growth in liquor sales, earning over ₹7,000 crore in excise revenue between October 2024 and October 2025. This is close to the state’s target of ₹8,000 crore for the period. During the current 2025–26 financial year, liquor sales rose by 4.5% between April 1 and December 17. Officials informed Chief…
Ankur Jain, founder of B9 Beverages, the company behind the Bira beer brand, has in principle agreed to step down from the company’s leadership as discussions with investors move toward a final stage, according to media reports. The decision follows months of negotiations, with shareholders pushing for a change in management at the financially stressed…
Global brewing major AB InBev has announced a new worldwide partnership with the International Cricket Council (ICC). Under this agreement, effective from 2026, AB InBev will become the Official Beer Partner for all major ICC tournaments. The partnership will be spearheaded by Budweiser 0.0, Budweiser’s non-alcoholic beer in India, while other AB InBev brands will…
YSRCP State Official Spokesperson Yanamala Nagarjuna Yadav has accused the Chandrababu Naidu–led government of allowing a massive fake liquor network to flourish in Andhra Pradesh. He alleged that the state is now functioning under a “Babu–Beer–Sarkaru” system, where counterfeit liquor is being produced on a large scale with the support of ruling party leaders. According…
Indore-based Mount Everest Breweries Ltd. has introduced its new premium beer brand STOK in Bengaluru, marking the company’s entry into the Karnataka market. The brand was unveiled at a special launch event at Mirage in Ashok Nagar, featuring stand-up comedy, music performances, and creator-led acts that highlighted STOK’s “Live the Chill” theme. Performers included Siddharth…
Starting December 1, liquor prices across West Bengal (except beer) will increase due to a new additional excise duty announced by the state government. The hike comes just ahead of the New Year season. According to the Excise Department’s notification: A 750 ml bottle of foreign liquor will become ₹30–₹40 more expensive. A 180 ml…
Heineken has officially introduced Heineken Silver in Delhi, promoting it as the brand’s smoothest beer yet. The company says this new variant is crafted to appeal to drinkers who enjoy a lighter, easy-to-sip beer but still want a premium experience. Heineken Silver has a milder taste compared to the classic Heineken, making it ideal for…