Super-premium Polish vodka brand U’Luvka is accelerating its travel retail ambitions following its acquisition this August by independent Indian drinks group Aspri Spirits.
A leading player in India’s imported liquor sector, Aspri Spirits plans to rebuild U’Luvka’s footprint across Europe, the Middle East and Asia.
In travel retail, U’Luvka already enjoys a widespread presence. It is listed with Baltona in Poland, Dubai Duty Free, Delhi Duty Free, Hyderabad Duty Free, Duty Free Maldives and selected Avolta locations including the retailer’s joint venture with Bangalore International Airport Limted at Kempegowda International Airport Bengaluru.
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Further expansion is planned across key travel retail doors, particularly in the Middle East, India and the wider Asia Pacific region.
U’Luvka will present its full portfolio in partnership with spirits brand agency JP-GTR at next week’s TFWA World Exhibition & Conference in Cannes.U’Luvka is taking a targeted approach to expansion. Listings are supported by brand ambassador activity and staff training, with early insights and best practices applied across other relevant locations as its presence develops.
Aspri Spirits Head of International Business Justin Weston commented: “Cannes comes at an important moment for U’Luvka as we build on the momentum generated since the acquisition and our renewed focus on travel retail.
“We are seeing encouraging engagement across key markets and are now focused on developing the right partnerships and listings to support sustainable international growth.”
JP-GTR Founder Jean-Philippe Aucher commented: “U’Luvka Vodka has the quality, identity and heritage to compete strongly in the premium spirits space, and Cannes gives us an important opportunity to share our ambitions with the global travel retail community.
“Our priority is not simply to increase distribution, but to build the brand thoughtfully in locations where its proposition can really connect with travellers,” Aucher added.
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