New Delhi: NV Group has strengthened its presence in India’s premium alcoholic beverage market with the launch of Stainley Gold Premium Blended Indian Whisky and Blue Moon Minty Jamun Vodka. The two new products were officially launched in Delhi on July 23, 2026, targeting aspirational whisky consumers and younger adults looking for flavour-driven vodka experiences.
The company plans an aggressive expansion across at least 10 Indian states during FY2026-27, with distribution already being rolled out in Haryana, Rajasthan, Punjab, Chandigarh, Goa, and Maharashtra.
NV Group enters India’s fast-growing premium spirits segment
The launch comes at a time when India’s premium spirits market is witnessing strong double-digit growth, driven by rising disposable incomes, premiumisation, and changing consumer preferences.
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Industry estimates indicate that:
- Whisky remains the largest revenue-generating spirits category in India
- The premium spirits market is projected to grow at a CAGR of 12.2% between 2026 and 2033
- India continues to rank among the world’s largest whisky markets by volume
- Premium and above whisky segments have been outperforming the broader spirits category, recording around 7% growth in both volume and value during the first half of 2025
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Much of this growth is being driven by tier-2 and emerging urban markets, including Lucknow, Indore, Pune, and Coimbatore, where consumers are increasingly choosing mid-premium products priced between ₹500 and ₹1,200.
Stainley Gold positioned in the ₹700 premium whisky segment
Stainley Gold Premium Blended Indian Whisky has been crafted using matured imported Scotch malts blended with Indian grain spirit and is bottled at 42.8% ABV.
According to the company, the whisky offers tasting notes of:
- Soft oak
- Vanilla
- Dried fruit
The Delhi pricing has been fixed at ₹700 for a 750ml bottle, positioning it competitively within the fast-growing affordable premium whisky segment.
The whisky is also available in multiple pack sizes:
- 375ml
- 180ml
- 90ml
- 60ml
Blue Moon Minty Jamun Vodka targets younger flavour-seeking consumers
Alongside the whisky launch, NV Group introduced Blue Moon Minty Jamun Vodka, a rice-based vodka that is triple distilled and bottled at 37.5% ABV.
The vodka features a jamun-forward flavour profile, combining the fruit’s natural tartness with a light mint finish designed for cocktails and contemporary mixed-drink occasions.
The product is priced at ₹600 for a 750ml bottle, targeting consumers seeking fruit-flavoured vodka and experimental drinking experiences.
Manufactured at NV Distilleries & Breweries, Punjab
Both products are being produced at NV Distilleries & Breweries in Rajpura, Punjab, under the supervision of Ramesh Gaudo, Senior Vice-President – Blending & Bottling.
The facility is expected to support the company’s planned multi-state expansion and future premium portfolio growth.
NV Group focuses on quality and differentiated flavour profiles
Commenting on the launch, Varun Jain, CEO and Founder, Smoke Lab, NV Group, said:
“The Indian spirits market is evolving rapidly, with consumers increasingly seeking products that combine quality, authenticity and distinctive flavour profiles. As we expand distribution across India, we remain focused on building brands that deliver consistent quality and resonate with today’s consumers.”
Strengthening NV Group’s IMFL and premium beverage portfolio
The introduction of Stainley Gold and Blue Moon Minty Jamun further expands NV Group’s footprint in the Indian Made Foreign Liquor (IMFL) segment.
The company’s existing portfolio includes:
- Vodka
- Gin
- Whisky
- Rum
- Brandy
- Beer
NV Group also exports its products to international markets including the United States, United Kingdom, and the United Arab Emirates (UAE).
Premiumisation and flavour innovation shaping India’s spirits market
The dual launch reflects two major trends currently shaping India’s alco-beverage industry:
- Affordable premium whisky consumption
- Growing demand for flavoured and cocktail-friendly vodka products
With Stainley Gold targeting the expanding ₹700 premium whisky price band and Blue Moon Minty Jamun Vodka catering to younger consumers seeking fruit-led, contemporary spirits experiences, NV Group is positioning itself to benefit from India’s ongoing premiumisation and flavour innovation wave in the spirits sector.
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