Kriti Sanon Becomes the New Face of Magic Moments Vodka

Bollywood star Kriti Sanon has been announced as the new brand ambassador for Magic Moments Vodka, one of India’s leading vodka brands. The collaboration aims to reflect a shared spirit between the brand and Sanon — bold, energetic, and unapologetically stylish.

The brand described the partnership as a celebration of living life to the fullest. Whether it’s chasing dreams or enjoying the weekend, Magic Moments wants to be part of every vibrant and spontaneous experience. Sanon’s confident and dynamic personality makes her a perfect fit for this message.

Abhishek Khaitan, Managing Director of Radico Khaitan (the parent company of Magic Moments), said, “With this campaign, we’re not just raising a toast to the moment — we’re owning it. This marks an exciting new chapter for Magic Moments.”

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Sharing her enthusiasm, Kriti Sanon said, “This partnership is fun, fierce, and full of energy — just how I like it. It’s all about celebrating the now, one magical moment at a time.”

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Aabkari Times Editorial Team covers India's excise policy, liquor industry news, AlcoBev sector, state excise regulations, and alcohol taxation. Published from Prayagraj since 2009, Aabkari Times is India's only dedicated Hindi monthly magazine for the excise and alcohol industry.

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