Uppal Brewers & Distillers (UBD), the premium spirits venture of The Uppal Group, has launched its flagship blended Indian whisky, Soorahi, in Goa, marking another significant step in the brand’s expansion across India. Inspired by the spirit of discovery and the joy of travel, Soorahi is now available in Delhi, Punjab, Haryana, Odisha, Daman & Diu, and Goa, strengthening UBD’s presence in key markets.
The Goa launch comes soon after UBD commissioned its dedicated bottling facility in Ponda earlier this year. With the new facility, Goa has evolved from being a manufacturing base into one of the company’s key consumer markets. Soorahi is made in Goa and is positioned as a premium Indian whisky designed to complement the state’s vibrant tourism, hospitality, dining, and nightlife culture.
Meaning “good traveller,” Soorahi represents the spirit of discovery, journeys, experiences, and memorable moments. The approachable premium blended Indian whisky offers a smooth and versatile flavour profile aimed at modern consumers who value quality, authenticity, and contemporary Indian craftsmanship. Its launch in Goa reflects UBD’s strategy of building a homegrown premium spirits brand with a strong connection to consumers and destinations.
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Kanhav Uppal, Co-Owner of Uppal Brewers & Distillers, said Goa represents a destination for people seeking better experiences, memories, and stories, making it a natural home for Soorahi. He highlighted the company’s long-term vision of building a premium Indian spirits business and emphasized Goa’s importance as both the brand’s manufacturing base and a key consumer market.
Ankur Sachdeva, CEO & Co-Founder of Uppal Brewers & Distillers, said Soorahi was created for consumers who seek new experiences, making Goa an ideal market for the brand. According to him, the launch is an important milestone that will help shape Soorahi’s brand visibility, consumer affinity, and UBD’s broader growth journey.
With its latest launch in Goa, Soorahi aims to strengthen its position in India’s growing premium whisky segment while connecting with Goans, tourists, and modern Indian travellers looking for contemporary homegrown spirits. The company sees Goa as an important market for driving brand awareness and establishing Soorahi as a distinctive Indian whisky inspired by travel, discovery, and modern experiences.
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