Global spirits company Proximo Spirits has appointed Shweta Jain as Managing Director for India and South Asia, marking her return to the alco-beverage industry after a stint in luxury hospitality. Jain announced the appointment through a LinkedIn post, expressing enthusiasm about beginning a new chapter with Proximo Spirits and describing the company as a combination of purpose-driven brands, craftsmanship and long-term growth ambition.
Shweta Jain joins Proximo Spirits after serving as Chief Marketing & Sales Officer at The Leela Palaces, Hotels and Resorts from April 2024 to May 2025, where she managed the group’s commercial, sales, marketing and loyalty functions with full profit-and-loss responsibility. Over the past year, she also worked as a strategist, angel investor and leadership mentor, advising founders and leadership teams on brand building, portfolio expansion, omnichannel growth and innovation.
Prior to her role at The Leela, Jain spent more than six years at Diageo India, where she held the positions of Chief Business Development Officer and Business Head – Premium, Luxury and Craft for India and South Asia. As part of the Diageo India leadership team, she played a key role in driving the company’s premiumisation strategy across international spirits and Indian craft brands, overseeing a portfolio that included Johnnie Walker, Black & White, Black Dog, Singleton, Talisker and Lagavulin.
Jain previously served as Head of Marketing at William Grant & Sons India, leading the growth of the company’s premium spirits portfolio across India and the IMEA region. She also spent more than six years with Pernod Ricard India as Category Marketing Head – Super Premiums and Luxury, where she managed renowned brands such as Chivas Regal, The Glenlivet and Royal Salute.
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She began her career in advertising and held leadership roles at Ogilvy, McCann Worldgroup and Rediffusion DY&R, working on major consumer brands including Sprite, Gillette, Mint and Seagram. Between 2022 and 2024, she also served on the Board of Directors of Nao Spirits & Beverages, strengthening her association with India’s premium and craft spirits segment.
With extensive experience across premium spirits, luxury hospitality, brand strategy and commercial leadership, Shweta Jain’s appointment as Managing Director of Proximo Spirits India and South Asia is expected to strengthen the company’s growth ambitions in one of the world’s fastest-growing premium spirits markets.
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