New Delhi, May 19, 2026: India’s alco-bev industry is witnessing strong growth as changing consumer preferences, rising disposable incomes and increasing demand for premium experiences continue to drive premiumisation across the spirits market. Industry experts say urban consumers, particularly younger buyers, are increasingly shifting towards premium Indian-origin brands that offer authenticity, quality and aspirational value.
Against this backdrop, Modi Illva India Pvt. Ltd., one of India’s established premium spirits companies, has appointed The Reppro as its strategic communications partner. The collaboration aims to strengthen the company’s corporate positioning, leadership visibility, media outreach and brand storytelling initiatives in an increasingly competitive alco-bev landscape.
According to industry observers, the Indian premium spirits segment has seen significant momentum over the past few years due to evolving lifestyle choices, exposure to global drinking trends and rising demand for premium products among aspirational consumers. Companies are now investing not only in product innovation and distribution expansion but also in stronger communication strategies to build long-term consumer engagement and brand loyalty.
→ Tilaknagar Industries Targets Double-Digit Volume Growth in FY27, Expands Prag Distillery Capacity Sixfold→ Jagatjit Industries Appoints Robin Jaggi as Associate Director – Manufacturing
Commenting on the partnership, Abhishek Modi said the Indian alco-bev market is evolving rapidly due to changing consumer aspirations and greater appreciation for premium Indian brands. He noted that consumers today are more aware and selective in their choices, preferring brands that reflect quality, authenticity and a strong identity.
He further stated that brand building in the modern alco-bev industry now goes beyond products and distribution, with companies increasingly focusing on meaningful storytelling, cultural relevance and deeper consumer connections. Industry experts believe such strategic partnerships are becoming important for shaping premium brand perception and improving visibility in India’s fast-growing spirits market.
The partnership is expected to help Modi Illva India expand its brand presence, strengthen consumer engagement and reinforce its positioning in India’s premium alco-bev segment as competition in the category continues to intensify.
About the Author
