Actor Sanjay Dutt’s premium whisky brand, The Glenwalk, has expanded its portfolio with the launch of its new “Dominance” range in Maharashtra. The brand, co-founded by Dutt and backed by Cartel Bros, is introducing a lineup of higher-strength Scotch whiskies aimed at consumers looking for bolder flavours.
This launch comes after a strong financial year for the brand, which reported revenues of over ₹200 crore in FY 2025–26—marking an important milestone in its growth journey.
Stronger Whisky Offerings
The Dominance range is designed as a premium extension of The Glenwalk’s existing lineup, focusing on higher alcohol content. It includes variants bottled at 48% and 43% ABV, offering a richer and more intense taste experience. All variants are distilled and bottled in Scotland, following traditional Scotch whisky-making methods.
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Range and Taste Profile
The portfolio features three variants at 48% ABV. The 7-year and 5-year expressions offer a smoky character due to longer ageing, while the 3-year variant provides a smoother, non-smoky profile.
Additionally, there are two variants at 43% ABV, which have a more earthy and peat-forward taste. This mix allows the brand to appeal to a wider range of whisky drinkers within the premium segment.
Premium Packaging
The Dominance range comes in sleek black bottles with gold accents, along with distinct colour coding for each variant. The design highlights the premium positioning of the range and gives it a strong shelf presence.
Growing Market Presence
Since its launch, The Glenwalk has expanded to eight states in India with over 30 distribution partners. The brand is also available in select international markets such as the Middle East and Canada.
What the Founders Say
Speaking about the launch, Sanjay Dutt said the new range is meant to reflect strength, individuality, and bold character, while staying true to the brand’s quality and craftsmanship.
Mokksh Sani, Co-Founder of Cartel Bros and Living Liquidz, added that crossing ₹200 crore in revenue was a key milestone, and the Dominance range was introduced at the right time to offer a stronger, more distinctive product to consumers.
Expansion Plans
The Maharashtra launch is just the beginning. The brand plans to roll out the Dominance range in other key markets, including Delhi, Uttarakhand, Haryana, and Goa.
Focus on Premium Segment
With rising demand for premium and differentiated spirits, the introduction of higher-strength variants aligns with changing consumer preferences. The Glenwalk aims to strengthen its position in the premium Scotch whisky category through this expansion.
Overall, the launch of the Dominance range reflects the brand’s strategy to diversify its portfolio and continue its growth in both domestic and international markets.
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