Blenders Pride, a leading name in India’s premium whisky segment, has announced the launch of the Blenders Pride Zenith Black Edition, a limited-edition offering designed to elevate the brand’s luxury appeal.
Featuring a striking all-black design, the Zenith Black Edition blends Blenders Pride’s signature whisky with a bold new visual identity that signals exclusivity and refinement. Only one million bottles will be produced, making it a rare release aimed at discerning whisky enthusiasts.
The colour black, long associated with luxury, power, and sophistication, takes centre stage in this edition. For Blenders Pride, the design goes beyond packaging, serving as a statement of style and confidence for consumers who value distinction and individuality.
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Commenting on the launch, Debashree Dasgupta, Chief Marketing Officer at Pernod Ricard India, said the Zenith Black Edition represents the brand’s most refined expression to date. She noted that the new release translates Blenders Pride’s legacy into a bold design language that celebrates aspiration, craftsmanship, and excellence. Limited to one million bottles, the edition is meant for those who don’t just appreciate excellence but live it.
Positioned as an offering for consumers who seek the extraordinary, the Zenith Black Edition combines premium quality with the exclusivity of a limited release.
The whisky is planned for a pan-India rollout and is currently available at select exclusive retail stores.
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