Monday, July 15, 2024

Heineken to Close Brewery in Vietnam Amid Weak Demand

The brewery slated for closure is situated in the central province of Quang Nam, as reported by the Quang Nam newspaper.

Both Heineken and its Vietnamese unit have yet to respond to requests for comment.

According to a document Heineken submitted to provincial authorities, the decision is attributed to several challenges faced by the beer industry since the Covid-19 pandemic. These challenges include slower economic growth, which has affected consumer confidence and demand.

Additionally, Vietnam’s stringent drink-driving laws, which have set the legal alcohol content limit for drivers to zero since 2019, have further impacted beer consumption, the document noted.

Heineken, known for its brands including Heineken, Tiger, and Larue, has been operating in Quang Nam province since 2007. The report highlighted that this facility is the smallest among Heineken’s six breweries in Vietnam.

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