Delhi, November 30th, 2023: Celebrations, particularly weddings, are joyous occasions that unite friends and family. Weddings stand as the 4th largest industry in India, anticipated to contribute a substantial Rs 4.25 lakh crore to the GDP in 2023, showcasing an industry that remains timeless.
 Delhi-NCR to host over 35 lakh weddings this seasonÂ
The wedding season is underway in India, with the Delhi-NCR region hosting an impressive 35 lakh weddings this season, according to the traders’ body. Alcobev often takes center stage in these festivities.
The International Spirits and Wines Association of India (ISWAI) is urging for responsible alcobev consumption to further enhance the celebration of our extravagant Indian weddings.
Ms. Nita Kapoor, Chief Executive Officer (CEO) of ISWAI, emphasizes the importance of recognizing that alcobev products have varying alcohol content levels. She points out a common misconception that lower alcohol content indicates a milder product, clarifying that this belief stems from a lack of understanding about alcohol composition.
Mr. Suresh Menon, Secretary-General of ISWAI, highlights the misconception surrounding alcohol content labeling. He explains that while alcoholic products display their alcohol-by-volume (ABV), indicating the percentage of alcohol in the entire SKU, consumers might mistakenly assume that lower ABV drinks are milder. However, standard serving sizes contain the same amount of pure alcohol, regardless of ABV.
Ms. Kapoor further illustrates this point, emphasizing that different beverages with varying ABVs can contain the same amount of pure alcohol per standard serving. Therefore, consuming multiple glasses of lower-ABV drinks can result in a higher alcohol intake compared to consuming a smaller quantity of a higher-ABV product.
ISWAI emphasizes the importance of moderation in alcobev consumption when selecting your preferred drink. What you consume, how much you consume, and how often you consume all play a crucial role in responsible revelry.
A successful wedding celebration is one where cherished memories are made without compromising anyone’s well-being. Let’s raise our glasses in a toast to love, happiness, and responsible revelry!
About the International Spirits and Wines Association of India (ISWAI): ISWAI, recognized as the authoritative voice of the Indian Premium Alcoholic Beverage Industry, plays a key role in shaping industry perspectives, promoting best practices, and advocating for the responsible use of alcoholic beverages. Members, including Bacardi, Beam Suntory, Brown Forman, Campari Group, Diageo-United Spirits, Moët Hennessy, Pernod Ricard, and William Grant & Sons, are global leaders in the spirits and wine industries. ISWAI members actively support the ‘Make in India’ ideology, contributing significantly to various states by investing in indigenisation and local manufacturing of Indian Made Foreign Liquor (IMFL) and Bottled in India (BII) products. ISWAI is a proud advocate of Responsible Consumption, promoting the principle of ‘if you choose to drink, drink less, drink better’ to foster a healthier drinking culture.
