The Uttar Pradesh Excise Department has announced an extension of operational hours for retail liquor shops by 1 hour during the festive season. This decision is stated in the government order issued by the Excise Section-2, Uttar Pradesh Government, under Circular No. 1070/E-2/2024-1733158, dated December 11, 2024. The revised timings are as follows: Christmas Celebrations:…
The state of Uttar Pradesh, with its progressive and growth-focused excise policies, has achieved a remarkable milestone by tripling its excise revenue in the past seven years. In the 2016-17 fiscal year, the state collected ₹14,273.42 crore in excise revenue, which has now surged to an impressive ₹45,570.39 crore for the 2023-24 fiscal year. The…
Medusa Beverages, based in Delhi, has partnered exclusively with Warner Bros. to create the House of The Dragon Fire Edition, a beer that features unique packaging and flavor. This collaboration is part of a three-year co-branding deal that includes both House of The Dragon and Game of Thrones. The beer, designed to appeal to fans…
Uttar Pradesh distilleries have raised several concerns regarding the proposed Excise Policy for 2025-26, calling for significant reforms to create a more competitive environment and increase the state’s revenue. Their demands aim to address bottlenecks in operations, reduce costs, and attract investments. Key Reforms Proposed by UP Distilleries Abolition of Franchise Fee Distilleries are seeking…
Nainital: Globus Spirits Ltd recently organized a two-day training seminar for its Uttar Pradesh sales team at Sterling Resorts, Nainital. The event was led by renowned trainer and motivational speaker, Mr. Girish Anand, who has been conducting seminars in the liquor trade for the past seven years. With over 25 years of experience in the…
In Uttar Pradesh, only 4% of liquor drinkers opt for premium brands that cost over Rs 1,000, according to a recent analysis. The majority of the market, about 96%, is made up of alcohol priced under Rs 1,000. Liquor bottles priced above Rs 2,000 make up an even smaller portion, just 0.62% of the market…
The UT excise department is intensifying efforts to combat inter-state liquor smuggling, a growing problem due to the lower prices of alcohol in Chandigarh. Smugglers often transport liquor to neighboring states like Punjab, Haryana, Uttar Pradesh, Bihar, and Gujarat. To curb this, excise secretary Ajay Chagti met with officials and directed liquor vendors to strictly…
Lucknow: The Liquor Sellers Welfare Association in Lucknow has asked the state government to revise the minimum guarantee quota for liquor retailers. The association raised this request with the excise department as part of their preparation for the 2025-26 liquor policy, which will take effect in April 2025. Retailers highlighted challenges in meeting the monthly…
Beer Sales in Delhi Show Growth, But Challenges Remain Beer sales in Delhi have seen a notable recovery this year, bouncing back from a tough 2021 when sales dropped by more than a third. Between April 1 and September 30, 2024, beer consumption in the city grew by around 7% compared to the same period…
India’s craft beer scene is expanding, and according to Abhinav Jindal, CEO and founder of BeeYoung beers, the younger generation is driving this shift. Jindal believes that consumers today are looking for more than just a drink—they want a unique experience. With a growing interest in craft beers, he sees a huge opportunity for this…