Tag: Premiumisation
CIABC with APEDA to Host “AlcoBev India 2025” in New Delhi on April 23
New Delhi, April 20, 2025 – The Confederation of Indian Alcoholic Beverage Companies (CIABC), in collaboration with APEDA, is...
Diageo India Eyes Decade-Long Double-Digit Growth, Taps into Premiumisation and Desserts Market
In an exclusive interview with CNBC-TV18, Hina Nagarajan, MD & CEO of Diageo India, outlined the company's ambitious plans...
CNBC Report: Diageo India’s CEO Hina Nagarajan on liquor premiumisation strategies, consumer trends and more
https://youtu.be/QI_39s-j0U0The pandemic had a huge impact on the liquor industry when out of home consumption came to a hard...
The liquor industry is witnessing its most significant transformation in its years, with premiumisation riding the crest in India : Nita Kapoor
Several major players in the industry have seamlessly shifted their focus to offer premium category products to the consumers,...
Premiumisation, in-home consumption have gone up: AB InBev India & South East Asia chief
AB InBev, the largest beer company in the world, has witnessed its toughest period during the pandemic. In an...