Medusa Beverages, based in Delhi, has partnered exclusively with Warner Bros. to create the House of The Dragon Fire Edition, a beer that features unique packaging and flavor. This collaboration is part of a three-year co-branding deal that includes both House of The Dragon and Game of Thrones. The beer, designed to appeal to fans…
A recent report on alcohol consumption in Karnataka reveals a shift in drinking habits, with a growing preference for beer over hard liquor. Over the past eight months, beer sales have risen by 10.9%, while the sales of Indian Made Liquor (IML), including whisky and rum, have slightly declined by 0.6%. Between April and November…
This launch combines United Breweries’ brewing expertise with Amstel’s 150-year-old legacy from Amsterdam. Vikram Bahl, Chief Marketing Officer of United Breweries, shared his excitement about the launch, saying, “We are thrilled to introduce Amstel Grande, a premium strong beer crafted to suit the refined tastes of Indian consumers. West Bengal has always been a key…
Telangana Chief Minister A. Revanth Reddy has rejected the beer industry’s request for a price hike of Rs 10 per bottle, despite claims from beer companies that production costs have risen by nearly 40% since the last price revision in 2019. The Brewers Association of India (BAI) had written to the Chief Minister, arguing that…
Asur Microbrewery has just opened in Delhi, making a big splash in the city’s craft beer scene. Located in West and North Delhi, it’s the first microbrewery in these areas and also the largest in the city. With a state-of-the-art 5HL brewhouse, Asur is set to offer an exciting combination of craft beers, delicious food,…
After achieving success with Simba Beer, the homegrown brand has now entered the vodka market with ZigZag vodka. Co-founder Ishwaraj Bhatia shares the brand’s strategy to stand out in this competitive industry, focusing on bold flavors, regional marketing, and a strong brand identity. Launched two weeks ago, ZigZag vodka is available in four flavors—original, lime,…
These outlets will offer a range of high-end alcoholic drinks, including both Indian and foreign-made liquor, as well as beer and wine. The Corporation plans to expand these outlets to more districts in the future. Liquor companies will also have the opportunity to showcase their products in these outlets for a rental fee. In an…
In Jaipur, the excise department is considering extending liquor store operating hours to 10 PM, up from the current 8 PM closure time. This proposal was discussed in a recent meeting with stakeholders to finalize next year’s excise and prohibition policy. Liquor traders have long requested an extension to the sales hours, citing that neighboring…
Hangovers are the unpleasant aftermath of overindulging in alcohol. From headaches to nausea, these symptoms can make you regret your drinking choices. But many people believe in certain remedies or rules that are often more myth than fact. Here, experts break down six common hangover myths and what really works when it comes to recovery….
The Campaign for Real Ale (CAMRA) has reported that pubs will soon no longer be able to stock several classic beers, including Banks’s Mild, after Carlsberg Marston’s Brewing Company (CMBC) decides to axe eight traditional British cask beers. The beers being cut include: Banks’s Mild Banks’s Sunbeam Bombardier Eagle IPA Jennings Cumberland Ale Mansfield Dark…