This launch combines United Breweries’ brewing expertise with Amstel’s 150-year-old legacy from Amsterdam.
Vikram Bahl, Chief Marketing Officer of United Breweries, shared his excitement about the launch, saying, “We are thrilled to introduce Amstel Grande, a premium strong beer crafted to suit the refined tastes of Indian consumers. West Bengal has always been a key market for us, and we’re excited to add this premium offering to our portfolio, aiming to make it the go-to choice for beer enthusiasts in the region.”
Amstel Grande is available in West Bengal at Rs 110 for a 330ml bottle and Rs 210 for a 650ml bottle, and can be found at leading outlets across the state.
