TRL: Who is Simran Singh? I’m Simran Singh, an educator in beverages and a passionate fan of brown spirits. My journey has involved exploring various alcoholic drinks, and I’m eager to learn more about the alco-bev industry. TRL: What does rum mean to you? When did you fall in love with it? Rum has become…
Kingfisher, India’s beloved beer brand from United Breweries and part of the HEINEKEN Company, is set to transform Oktoberfest in India with its “Mug It Up!” campaign. This celebration will take place in over 40 cities, bringing the German Oktoberfest spirit to major metropolitan areas as well as Tier 1 and Tier 2 cities. The…
In Bhopal, Madhya Pradesh, the excise department has made changes to the Heritage Liquor Policy to boost sales and improve visibility. These changes have been approved by the Cabinet committee, and an official notification is expected soon, according to a senior department official. The new amendments will require certain types of bars, like those in…
Coca-Cola and Bacardi are set to launch a ready-to-drink cocktail featuring Bacardi rum mixed with Coca-Cola in 2025, starting in select European markets and Mexico. The drink will have a standard alcohol content of 5%, though this may vary by region. This partnership highlights a trend where major alcohol brands are collaborating with soft drink…
Pernod Ricard Nigeria has reaffirmed its commitment to waste reduction in celebration of Global Cleanup Day. In collaboration with “Let’s Do It Nigeria,” the company participated in World Cleanup Day as part of its sustainability initiative, themed “Make Room For Life.” This campaign aligns with Pernod Ricard’s sustainability goals for 2030, emphasizing a strong commitment…
The minister announced that 12,000 new billing machines have been purchased and will soon be used in Tasmac shops to help prevent illegal liquor sales. COIMBATORE: Excise Minister S. Muthusamy stated that the state government has not set any goals to boost liquor sales in Tasmac stores. Aabkari Times EditorialThe Aabkari(Abkari) Times magazine occupies a…
Indian spirits producer John Distilleries has doubled its production of Paul John single malt whisky and plans to build a new distillery in Southern India after 2030. This year, Paul John increased its production from 1.5 million to 3 million liters annually. The company’s master distiller, Michael D’Souza, revealed that over the next three years,…
Liquor companies such as Brown-Forman and Constellation Brands are struggling due to increased costs for essential ingredients like agave. This has caused their quarterly profit margins to fall by 3.3 percentage points, bringing them down to 59.4%. Aabkari Times Team
The Andhra Pradesh government is preparing to release a series of new policies over the next couple of months to boost the state’s economy. These policies will cover a range of areas including liquor regulations, free sand distribution, industrial development, MSMEs, skill development, horticulture, and solar energy. Additionally, a long-term vision document for 2047 will…
Liquor lovers in Karnataka can soon enjoy lower prices on premium spirits, with expected reductions ranging from 15% to 25%. The State Excise Department has revised the Karnataka Excise (Excise Duties and Fees) Rules, 2024, and a final notification is expected within a week to officially implement these price cuts. Excise Duty Changes The updated…