United Breweries rolls out Kingfisher Smooth, targeting young strong-beer drinkers
United Breweries Ltd. (UBL), part of the Heineken Group, has expanded its Kingfisher portfolio with the launch of Kingfisher Smooth, a new strong beer aimed at younger consumers looking for a smoother drinking experience without losing the punch of strength. Designed for the evolving preferences of next-generation drinkers, Kingfisher Smooth promises a balanced and easy-to-drink…