BENGALURU: The Garden City recently transformed into a vibrant hub of music, celebration, and flavor as The Great Indian Brew Festival took center stage.
Amidst the festivities, Woodpecker Premium Beer emerged as a standout attraction, drawing thousands of enthusiasts to its stall. The event, which hosted over 4,000 beer lovers, became a testament to Bengaluru’s growing appreciation for premium craft beverages. The atmosphere was electric, with attendees enjoying a perfect blend of high-energy music and the refreshing taste of Woodpecker, making it the crowd favorite of the evening.
The festival provided the perfect platform for Woodpecker to showcase its unique brewing philosophy. Known for its smooth texture and natural fruit-infused notes, the beer resonated strongly with the city’s young and urban audience. What truly set the brand apart was its innovative approach to packaging and production. Woodpecker is India’s first cross-malt beer, created by blending two distinct malts and brewed for 30 days to ensure a consistent and mature flavor profile. This dedication to quality was evident as guests were seen enjoying the drink while discussing the brand’s fresh appeal.
Adding to the consumer experience was the brand’s revolutionary “Twist Cap” design, a feature that eliminates the need for a bottle opener. The distinct yellow caps for the ‘Glide’ variant and black caps for ‘Crest’ made the bottles instantly recognizable and convenient. Furthermore, the brand’s commitment to sustainability was on display through its “Direct Print on Bottle” technology, which replaces traditional paper labels with a modern, eco-friendly look. These thoughtful details contributed to the brand’s massive popularity at the festival.
Speaking on the overwhelming response, Mr. Deepak Arora, CEO of SOM Group of Companies, expressed his delight at the reception. He noted that the fantastic response at The Great Indian Brew Festival highlights the increasing demand for premium beer in Bengaluru. He emphasized that the company’s mission has always been to bring innovation and freshness to the beer experience, and seeing thousands of happy faces enjoying Woodpecker was a rewarding validation of their efforts. He further added that Bengaluru remains a special market for the brand, and such events strengthen their connection with modern consumers.
SOM Group of Companies, headquartered in Bhopal, continues to be a leader in India’s alcoholic beverage industry. With a diverse portfolio that includes iconic brands like Hunter, Power Cool, Black Fort, and premium offerings like Mahavat Whisky and Bhimbetka Single Malt, the company has established a strong presence across Indian and international markets. The success at the Bengaluru festival marks another milestone in their journey of shaping the future of the beverage industry through quality and innovation.
Editor’s Note: The rise of cross-malt variants like Woodpecker suggests a shifting trend in Bengaluru’s consumer palate toward more complex beer profiles.
