Adie Broswon Group has expanded its Mark V Whisky brand into Chandigarh and Uttarakhand, strengthening its presence in North India’s Indian Made Foreign Liquor (IMFL) market. The expansion follows the brand’s debut in Delhi in 2025 and marks another step in the group’s strategy to increase its footprint across key regional markets.
Mark V Whisky is positioned in the IMFL segment and is produced using selected Indian grain spirits blended with vatted malt spirit sourced from Scotland. The blend is designed to offer a distinctive flavour profile featuring oak, cream and vanilla notes, complemented by hints of burnt chocolate and tropical fruit. Through this combination of Indian grain spirits and Scottish malt, the brand aims to appeal to consumers seeking a differentiated whisky experience.
The whisky is available in four pack sizes: 750 ml, 375 ml, 180 ml and 60 ml. According to the company, the 750 ml bottle is priced at approximately ₹600–700 in Chandigarh and ₹850–900 in Uttarakhand. The availability of multiple pack sizes allows the brand to cater to different consumer preferences and price points across its target markets.
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Lower Scotch Import Duties Intensify Competition for Indian Whisky ManufacturersThe expansion comes amid continued growth in India’s whisky market. According to drinks market research firm IWSR, whisky consumption in India increased by 3.7% to 268.8 million nine-litre cases in 2025. The category is projected to grow at a compound annual growth rate (CAGR) of 3.6% through 2030, highlighting the opportunities available to domestic and international spirits brands.
Adie Broswon Group has business interests spanning sugar, brewing, distillation and renewable energy. Its 170-acre agro-industrial complex at Kiri Afgana in Batala, Punjab, houses a sugar mill, three distilleries and a brewery, supported by a workforce of more than 6,000 professionals.
With Mark V Whisky now available across Delhi, Chandigarh and Uttarakhand, the group is extending its regional distribution network and strengthening its position in the Indian whisky market. The latest expansion reflects its focus on building a broader spirits portfolio and tapping into demand across North India’s evolving IMFL landscape.
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