The European sparkling wine market is expected to maintain its leading position in the global industry, supported by Europe’s long-standing wine culture, established production base, tourism sector and strong consumer demand for premium beverages. According to SNS Insider, the Europe sparkling wine market was valued at around USD 19.11 billion in 2025, representing approximately 45% of the global market. The market is projected to reach nearly USD 33.45 billion by 2035, growing at a compound annual growth rate (CAGR) of 5.80% between 2026 and 2035. Globally, the sparkling wine market was valued at USD 42.47 billion in 2025 and is expected to reach USD 77.80 billion by 2035.
Europe’s strong position is supported by leading wine-producing countries including Italy, France and Spain, where globally recognised sparkling wine categories such as Prosecco, Champagne and Cava continue to benefit from established reputations. At the same time, changing consumer lifestyles are creating opportunities for more affordable and accessible sparkling wine products. Consumption is increasingly moving beyond traditional celebrations, with younger consumers incorporating sparkling wines into brunches, casual dining, parties and cocktail occasions.
Premiumisation remains a significant trend across the European sparkling wine sector. Consumers increasingly associate premium sparkling wines with luxury, gifting, fine dining, weddings, hospitality and tourism. Sustainability is also influencing purchasing and production decisions, with growing interest in organic and vegan wines, environmentally responsible production methods and lightweight packaging.
Major brands continue to strengthen their presence across the premium segment. Moët & Chandon, for example, remains closely associated with luxury Champagne and premium occasions, supported by its established brand image and extensive distribution network. Meanwhile, Henkell Freixenet maintains a broad presence through a diverse portfolio of sparkling and European wine brands serving different consumer segments.
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With premiumisation, sustainability and evolving drinking occasions shaping demand, Europe’s sparkling wine industry is expected to remain an important part of the global wine market while producers adapt their portfolios to changing consumer preferences
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