Mumbai, July 2026: ABD Maestro, the super-premium spirits division of Allied Blenders and Distillers Limited (ABD), partnered with Manifest Life’s ‘Wed in India’ initiative as the official Celebration Partner at Four Seasons Hotel Mumbai. During the event, AODH Irish Whiskey and Rangeela Contemporary Indian Vodka were showcased throughout the evening, offering guests a premium beverage experience that complemented the luxury wedding-themed celebration.
The Wed in India initiative, organised by Manifest Life, the lifestyle vertical of the RPSG Group, brought together leading voices from India’s luxury wedding and lifestyle industry for an evening focused on conversations, creativity, and celebration. Four Seasons Hotel Mumbai, which served as the Hospitality Partner, hosted a distinguished panel featuring Queenie Singh, Vaishali Shadangule, Sandhya Shekar, Ankita Asthana, Cyrus Sahukar, and Jai Sharma, who discussed how modern Indian weddings are evolving into highly personalised expressions of style, culture, and storytelling. 
In addition to the panel discussions, the event offered a range of immersive luxury experiences, including live caricature art, personalised astrology readings, and a live performance by singer-songwriter Maahi Mukherjee. The culinary spread curated by Four Seasons Mumbai reflected contemporary luxury wedding dining, featuring artisanal cheeses, burratini bowls, saffron risottos, brulee gulab jamun with cardamom rabdi, and tiramisu, creating a sophisticated hospitality experience for attendees.
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The event also featured a curated group of premium partners, including Vedica Himalayan Spring Water as Hydration Partner, BMW India as Luxury Mobility Partner, and TUMI, in association with Reliance Brands Limited, as Luxury Travel Partner. The presence of these luxury brands reinforced the event’s positioning within India’s premium lifestyle, hospitality, and luxury wedding ecosystem.
For ABD Maestro, the partnership aligns with its strategy of strengthening its presence in India’s rapidly expanding luxury wedding economy, which has become one of the country’s most significant consumption occasions for premium and super-premium spirits. With Indian weddings increasingly evolving into multi-day, multi-city celebrations, beverage curation is now considered as important as food, décor, entertainment, and guest experience, creating substantial opportunities for premium spirits brands to build strong occasion-based consumer associations. 
ABD Maestro’s premium portfolio includes AODH Irish Whiskey, Woodburns Contemporary Indian Malt Whisky, Yello Designer Whisky, Zoya Special Batch Gin, Rangeela Contemporary Indian Vodka, and Pumori Small Batch Gin, along with Russian Standard Vodka, which is marketed in India through a partnership with Roust Corporation. The brand is co-founded by Bollywood actor Ranveer Singh, whose association adds significant cultural visibility and lifestyle appeal within India’s premium entertainment, hospitality, and luxury consumption segments, further strengthening ABD Maestro’s positioning in the country’s growing super-premium spirits market.
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