New Delhi: Moving beyond Germany’s global reputation as a beer-producing nation, the German Embassy in India hosted an exclusive wine tasting event in New Delhi to promote the country’s rich winemaking heritage and growing presence in the premium wine segment.
The event was hosted by Dr. Philipp Ackermann, Ambassador of Germany to India and Bhutan, at the Ambassador’s Residence on Friday. The gathering brought together leading hoteliers, restaurateurs, wine importers, hospitality professionals and wine enthusiasts for a guided tasting led by renowned sommelier Manuela Lo Conte.
German Wines Take Centre Stage
Guests were introduced to a curated selection of German wines, beginning with a light-bodied Pinot Noir, followed by Germany’s signature Riesling, and concluding with a Merlot.
Throughout the tasting, Lo Conte explained Germany’s centuries-old winemaking tradition and how the country’s northern climate, unique topography and vineyard locations contribute to producing wines known for their freshness, elegance and complexity.
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India-EU FTA Could Boost German Wine Imports
Addressing the gathering, Ambassador Ackermann expressed optimism that the proposed India-European Union Free Trade Agreement (FTA) could significantly improve access to European wines in India by lowering import duties.
“Hopefully, in the first half of next year, we will have the implementation of a Free Trade Agreement, which makes wine much more affordable in India,” Ackermann said.
He added that reduced tariffs would make premium imported wines more accessible to Indian consumers and encourage greater interest in wine.
Wine Culture Growing in India
Ackermann also highlighted the rapid evolution of India’s wine culture over the past few years.
“There is a growing taste for wine, a growing appetite for wine. There is more expertise, more interest. Wine is not alcohol; wine is culture. India now has a growing community that truly appreciates wine, and we want to make this community even bigger,” he said.
Germany Aims to Redefine Its Wine Image
Sommelier Manuela Lo Conte encouraged consumers to look beyond Germany’s traditional image as a beer nation and discover the diversity and quality of its wines.
“Germany is definitely one of the winemaking countries gaining a lot of attention today. For many years, it was associated either with beer or medium-quality wine, but that perception has completely changed,” she said.
She explained that Germany’s northern latitude and varied landscape create ideal conditions for producing wines with exceptional freshness, balance and distinctive character.
“Topography and location are what set German wines apart. Growing vines at such a northern latitude creates wines with remarkable freshness, elegance and character,” Lo Conte added.
Focus on Food Pairing and Premium Wine Growth
The evening concluded with discussions on food pairing, evolving consumer preferences and Germany’s expanding role in the global wine industry. The event showcased Germany’s ambition to strengthen its position in India’s growing premium wine market while fostering greater appreciation for European wines.
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